Brand Tone

Practical, Reliable, and Reassuring. Avoid exaggerated claims and focus on factual benefits.

Brand Values

• •Quality & Durability: Materials and certifications that build trust.
• •Practicality & Organization: User convenience and efficient design.
• •Customer-Centricity: Understanding customer needs and providing cost-effective solutions.
• •Accessibility & Cost-Effectiveness: Providing affordable protection.
• •Security: Safeguarding documents from fire, water, and theft.

Best Practices

• •Be Clear and Factual, Not Hyperbolic: Stick to verifiable claims (e.g., temperature ratings, material specifications).
• •Focus on Practical Benefits: Highlight how the products make life easier and more organized (e.g., 'easy to carry,' 'collapsible for storage,' 'multiple compartments for easy sorting').
• •Emphasize Organization: Showcase the various pockets and compartments for efficient document management.
• •Highlight Security Features: Clearly state any locking mechanisms and their benefits.
• •Address Skepticism: Acknowledge the limitations of 'fireproof' claims and focus on realistic protection levels.

Social Perception

A trusted and reliable brand that provides practical and cost-effective solutions for protecting important documents and valuables. Address potential skepticism with transparency and realistic claims.

Copy Examples

• •"Protect your important documents with our fire-resistant and water-resistant bag. Tested to withstand temperatures up to 2200°F."
• •"Organize and safeguard your valuables with our spacious document safe. Multiple compartments make sorting easy and efficient."
• •"Peace of mind for your irreplaceable items. Our lockable bag provides protection against fire, water, and theft."
• •"Designed for convenience and security. This portable document bag is easy to carry and store, ensuring your documents are always protected."
• •"The JOOFIRE document bag: Your reliable solution for protecting what matters most. Quality and durability you can trust."