Brand Tone

Vibrant, Playful, Encouraging, Empowering, Approachable, Inclusive, Trendy, Fashion-Forward, Informative, Helpful

Brand Values

• •Self-Expression & Creativity
• •Quality & Affordability
• •Cruelty-Free & Vegan
• •Inclusivity & Diversity
• •Innovation & Uniqueness

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that reflect energy, color, and creativity (e.g., "dazzling," "radiant," "dream," "ignite," "bloom," "vibrant").
• •Focus on Empowerment and Self-Expression: Craft messages that encourage individuality and confidence. Use phrases like "your unique style," "express your artistry," "celebrate you."
• •Highlight Key Values Consistently: Always weave in mentions of cruelty-free, vegan, quality, and affordability where appropriate and natural. This reinforces brand identity.
• •Maintain an Approachable and Inclusive Voice: Write as if speaking to a friend who loves makeup. Avoid overly technical jargon unless explaining a specific benefit simply. Ensure messaging feels welcoming to all skill levels and beauty preferences.
• •Stay Visually Consistent with Tone: Ensure that the copy complements the vibrant and colorful imagery used in branding. Use emojis appropriately in social media to enhance playfulness and approachability.

Social Perception

Positive, Trustworthy, Great Value, Fun and Trendy, Good for Beginners and Enthusiasts

Copy Examples

• •Headline: Unleash Your Inner Artist. Our Brushes, Your Canvas. Body: Dive into a world of color and creativity with Docolor! Our vegan, cruelty-free brushes are designed for dreamers and creators like you. Soft, stunning, and surprisingly affordable – because everyone deserves to paint their masterpiece. #DocolorDream
• •Headline: Your Beauty. Your Rules. Express It With Docolor. Body: Why fit in when you were born to stand out? Docolor celebrates your unique sparkle with vibrant tools that inspire. Create looks as bold and beautiful as you are. Shop our latest collection and let your true colors shine!
• •Headline: Pro Quality, Happy Price. That’s the Docolor Promise. Body: Get that flawless finish without breaking the bank! Our expertly crafted brushes and richly pigmented palettes deliver professional results you’ll love. Loved by beauty pros and everyday glam-getters. Discover your new faves today!
• •Headline: Color Your World, Cruelty-Free! 🐰✨ Body: Look good, feel good, do good! Docolor is proudly PETA-certified vegan and cruelty-free. Explore our dazzling range of makeup brushes and cosmetics, designed with love for you and our furry friends. #VeganBeauty #CrueltyFreeMakeup
• •Headline: From Neon Dreams to Gemstone Glam – We Speak Your Color! Body: Whatever your vibe, Docolor has the tools to bring your vision to life. Our unique, trend-setting collections are packed with personality and performance. Which Docolor story will you tell today? #MakeupInspo #BeautyTrends