Brand Tone

Professional and Expert, Reliable and Established, Service-Oriented, Innovative, and Collaborative.

Brand Values

• •Quality
• •Expertise & Know-how
• •Innovation
• •Customer Focus & Partnership
• •Reliability & Trust
• •Efficiency
• •Comprehensive Service

Best Practices

• •Know Your Audience Intimately: Always write with the specific needs, challenges, and language of ophthalmologists, optometrists, and their technical staff in mind. Avoid overly simplistic or overly consumer-oriented language.
• •Prioritize Clarity and Precision: Use clear, unambiguous language, especially when describing technical features, benefits, and clinical applications. Ensure all claims are accurate and supportable.
• •Emphasize Expertise and Partnership: Consistently position Mediconsult as a knowledgeable leader and a supportive partner, not just a vendor. Highlight experience, specialized knowledge, and collaborative approach.
• •Maintain Professionalism Across All Channels: Whether it's website copy, brochures, email communications, or presentations at congresses, the tone should always be professional, respectful, and focused on delivering value to the medical professional.
• •Showcase Innovation with Substance: When introducing new products or technologies, focus on the tangible benefits and advancements they bring to the practice and patient care, rather than just novelty for its own sake. Explain the "why" behind the innovation.

Social Perception

For Professionals (Target Audience): Mediconsult is likely perceived as a knowledgeable and dependable supplier of specialized ophthalmic equipment and services. They are seen as a key partner for setting up and maintaining modern eye care practices, and for accessing advanced diagnostic and surgical technologies. Their participation in congresses and educational initiatives reinforces their image as experts in the field. General Public: The brand is not directly consumer-facing, so general public awareness is likely low. Patients would indirectly benefit from their products and services through their ophthalmologists or opticians.

Copy Examples

• •Elevate Your Diagnostics: Introducing the [Product Name] – Precision, Efficiency, and Clinical Confidence for Your Practice.
• •Your Trusted Partner in Ophthalmic Technology. Mediconsult: Decades of Expertise, Dedicated Support, and Innovative Solutions for Austrian Eye Care Professionals.
• •Enhance Your Expertise: Join Mediconsult’s Advanced OCT Workshop. Gain hands-on experience and unlock the full potential of [OCT Model] for superior patient outcomes.
• •The [Product Name] system is engineered for seamless integration into your workflow, offering robust performance and the high-quality imaging essential for complex diagnoses and treatment planning.
• •At Mediconsult, we are more than just a supplier; we are your dedicated partner in advancing eye care. Rely on our expertise and comprehensive service to achieve excellence in your practice.