Brand Tone

Warm, empathetic, and accessible, with a focus on creating happiness and comfort in the home.

Brand Values

• •Accessibility/Affordability
• •Home Comfort and Happiness
• •Quality and Safety
• •Customer Experience
• •Empathy

Best Practices

• •Use warm and inviting language to create a sense of 'sweet home'.
• •Focus on the joy and happiness that customers can experience with the products.
• •Highlight the affordability and accessibility of the products.
• •Incorporate words that evoke feelings of comfort, security, and empathy.
• •Maintain transparency and build trust by emphasizing product quality and safety.

Social Perception

A brand that is perceived as friendly, approachable, and dedicated to helping customers create a comfortable and happy home environment.

Copy Examples

• •Transform your house into a 'Doce Lar' with our affordable and quality home essentials. Create unforgettable moments with your loved ones!
• •At DoceLar, we believe that everyone deserves a happy home. Discover our range of accessible products designed to bring joy to your everyday life.
• •Experience the warmth and comfort of 'Doce Lar'. We offer safe, quality products at prices that make your dream home a reality.
• •Your 'Doce Lar' journey starts here. With transparency and empathy, we're committed to providing an exceptional shopping experience from start to finish.
• •Creating a happy home doesn't have to break the bank. 'Doce Lar' offers innovative and stylish designs that are accessible to all.