Brand Tone

Aspirational, confident, and sensual, balancing accessible luxury with a vibrant, always in season energy. The voice is friendly, empowering, concise, and evocative, aiming to make customers feel confident, comfortable, and beautiful.

Brand Values

• •Empowerment and Confidence
• •Quality and Craftsmanship
• •Social Responsibility and Heritage
• •Versatility

Best Practices

• •Lead with Confident & Empowering Language: Always use active, empowering words. Focus on how the customer will feel (e.g., unstoppable, radiant, free) rather than just on product features.
• •Weave in the Brand Story: Regularly mention the brand's Venezuelan roots and its mission to support women artisans. This adds depth and authenticity, distinguishing it from generic swimwear brands.
• •Maintain a High-End, Aspirational Aesthetic: Ensure all visuals (photos, videos, graphics) are high-quality, bright, and clean. The look should scream endless summer and effortless luxury. This visual tone must match the written copy.
• •Use Concise, Evocative Captions: On visual platforms like Instagram, keep captions short and impactful. Use emojis to add personality and engage the audience, but avoid overusing them to maintain a classy feel.
• •Engage with the Community Authentically: When responding to comments and reviews, mirror the brand's confident and friendly tone. Address customers personally and reinforce the values of empowerment and appreciation that the brand stands for.

Social Perception

Largely positive, especially among its target audience, with overwhelmingly positive customer reviews praising unique designs, perfect fit, and quality. Participation in Miami Swim Week contributes to a high-end, fashion-forward association, and there is a strong community connection, particularly with customers of Venezuelan origin. Minor ambiguity exists due to different social media and website names, and a similar unaffiliated brand name.

Copy Examples

• •Live in the sunshine. Swim in the sea. Wear the bikini. Our Athena set in Sunset Orange - designed to feel as free as you are. #DOBWear #AlwaysInSeason
• •The Perfect Fit is Not a Myth. Designed for every woman, for every story. Our high-quality swimwear is crafted to make you feel confident and beautiful. Discover versatile pieces that are as unique as you are. Shop the new collection now.
• •Inspired by Strength. DOBWear is more than a bikini—it's a statement of independence. Founded on the shores of Venezuela and crafted with passion by women for women, each piece tells a story of strength and artistry. Feel the quality, embrace the confidence. Find your statement piece today.
• •Effortless elegance meets modern sensuality. The Paola one-piece is crafted from premium Brazilian fabrics that hug your curves in all the right places. With its versatile design, it’s perfect for a day at the beach or styled as a chic bodysuit for an evening out. Be bold, be beautiful, be you.
• •Sunshine, good vibes, and bikinis that feel like a second skin. Go behind the scenes with us! ✨ #DOBikinis #MiamiSwimWeek #Swimwear #SummerVibes