Brand Tone

Authentic & Knowledgeable, Warm & Welcoming, Calm & Peaceful, Slightly Mystical & Worldly, Community-Focused

Brand Values

• •Authenticity & Tradition
• •Quality
• •Community
• •Education & Passion
• •Sustainability & Ethical Sourcing
• •Well-being & Mindfulness
• •Cultural Exploration

Best Practices

• •Emphasize Authenticity and Origin: Always highlight the direct sourcing, the stories behind the teas, and their cultural significance. Use descriptive language that transports the reader to the tea's origin.
• •Maintain a Warm and Invitational Voice: Address the audience directly and in a friendly manner. Use words that evoke comfort, welcome, and a sense of belonging.
• •Educate Gently: Share knowledge about tea in an accessible and engaging way, not in a pretentious or overly academic tone. Focus on the joy of discovery and the unique characteristics of each tea.
• •Cultivate a Sense of Calm and Mindfulness: Use language that reflects peace, tranquility, and the mindful experience of enjoying tea. Avoid overly energetic or salesy language.
• •Highlight Community and Connection: Regularly feature stories or language that emphasizes the tearoom as a gathering place and a hub for the local community. Encourage interaction and sharing.

Social Perception

Positive & Highly Regarded, A Haven/Escape, Educational & Experiential, Accommodating, Excellent Customer Service, Community Staple

Copy Examples

• •Headline: Discover Your Moment of Calm. Body: Escape the everyday and step into a world of authentic tea traditions. At Dobrá Tea Ashland, every cup is a journey. Explore our direct-sourced teas and find your sanctuary. #DobráTeaAshland #TeaCulture #FindYourCalm
• •Headline: From Farm to Your Cup, With Intention. Body: We travel the globe to bring you the finest ethically sourced teas, building relationships with farmers who share our commitment to quality and sustainability. Taste the difference care makes. #DobráTeaValues #DirectTradeTea #SustainableSipping
• •Headline: More Than Just Tea, It's a Connection. Body: Our tearoom is a haven for conversation, community, and quiet contemplation. Bring a friend, a book, or simply yourself. Let the world slow down, one steep at a time. #AshlandCommunity #TeaLovers #BohemianVibes
• •Headline: Unlock the Stories in Every Leaf. Body: Journey with us through the ancient art of tea. Our knowledgeable staff will guide you through our collection of over 100 rare and traditional teas. What story will your cup tell? #TeaEducation #WorldlyTeas #DobráExperience
• •Headline: Taste the Tradition. Feel the Peace. Body: Experience the authentic Bohemian-style tearoom that Ashland loves. From rare Pu-erhs to delicate greens, each sip is crafted with tradition and served with warmth. Visit us on N. Main St. or shop our collection online. #DobráTeaShop #AshlandOR #AuthenticTea