Brand Tone

Approachable, Direct, Evocative (Brazilian Theme)

Brand Values

• •Brazilian Culture
• •Direct Communication
• •Customer Accessibility
• •Vibrant Style
• •Sun & Sea Lifestyle

Best Practices

• •Maintain a consistent Brazilian theme through evocative language and imagery.
• •Use an approachable and direct communication style in all customer interactions.
• •Emphasize the connection to sun, sea, and Brazilian culture in product descriptions.
• •Clearly differentiate the brand from potential resellers or similar-named entities.
• •Leverage Instagram as a key platform for customer support and brand storytelling.

Social Perception

A brand that evokes the Brazilian spirit of sun, sea, and vibrant culture, with a strong emphasis on direct customer support and accessibility.

Copy Examples

• •Collection Sol e Mar: Embrace the Brazilian sun and sea.
• •Brisa do Sol Collection: Capture the essence of a sunny Brazilian breeze.
• •Need help with your order? Contact us directly via Instagram for quick support.
• •Returns & Exchanges: Easy and straightforward. Email us or DM us on Instagram.
• •Experience the vibrant colors and culture of Bahia with our latest swimwear collection.