Brand Tone

Playful, Humorous, Culturally Connected (Lithuanian), Original

Brand Values

• •Originality and Uniqueness
• •Personalization
• •Celebration and Connection
• •Lithuanian Identity/Heritage
• •Quality
• •Convenience

Best Practices

• •Be Consistent Across All Channels: Whether it's a website, social media post, email, or product description, the brand's voice should feel familiar and consistent.
• •Inject Personality, But Stay True to Core Values: While it's good to be engaging and even entertaining, ensure the tone always aligns with the brand's fundamental values like originality, personalization, and cultural connection.
• •Maintain a Playful and Humorous Tone (where appropriate): Inject humor and lightheartedness in product descriptions and marketing materials, but ensure it aligns with the product and target audience.
• •Highlight Lithuanian Heritage: Emphasize Lithuanian themes and cultural connections in product descriptions and content.
• •Focus on Originality and Uniqueness: Highlight the unique designs and unconventional nature of the gifts.

Social Perception

A unique online store offering original, personalized, and Lithuanian-themed gifts with a focus on quality and convenience.

Copy Examples

• •"Original and unconventional gifts"
• •T-shirts for "February Queen"
• •Gifts in cans (product concept)
• •Personalized gifts for individual expression
• •Drinkware with various designs