Brand Tone

Professional, direct, and operational.

Brand Values

• •Reliability
• •Efficiency
• •Compliance & Clarity
• •Product Focus

Best Practices

• •Prioritize Clarity Over Creativity: In all communication, from emails to website copy, the primary goal should be clarity. Use simple, direct language. Avoid jargon where possible, unless it's a standard industry term understood by retailers.
• •Maintain a Professional B2B Voice: Always address clients from a business-to-business perspective. Keep the tone professional and respectful. Avoid overly casual greetings or emotive language. The relationship is a partnership based on service, not a friendship.
• •Focus on "What" and "How," Not "Why": The copy should focus on the practical aspects of the business relationship: what products are offered, how to order them, and how they will be delivered. The "why" (e.g., the passion for vaping) is less relevant for a distributor's tone than for a consumer brand.
• •Ensure Consistency Across All Touchpoints: The tone used on the website's "Customer Service" page should match the tone of any email communication. All written materials should feel like they come from the same efficient, professional source.
• •Be Transparent and Process-Oriented: Use copy to clearly explain processes for ordering, shipping, and returns. This builds trust and reinforces the brand's value of reliability. Being upfront about policies like GST-exclusive pricing and "Authority to Leave" manages expectations and demonstrates a mature, business-first approach.

Social Perception

An invisible but functional operator, perceived by direct B2B customers as a straightforward, no-frills supplier whose value lies in their functional ability to supply products efficiently. They maintain a low public profile, avoiding broad social conversation.

Copy Examples

• •Website Homepage Banner: Your Reliable Partner in Vape Wholesale. We provide Australian vape retailers with premium products, efficient dispatch, and dedicated support. Stock your shelves with the brands your customers demand. Order by 2 PM for same-day dispatch. Call to Action: Shop Wholesale Now
• •B2B Welcome Email: Subject: Welcome to DNA Distributors - Your Wholesale Account is Active. Welcome to DNA Distributors. Your wholesale account is now active and you can begin placing orders immediately. We are committed to providing reliable stock and efficient delivery to support the success of your business. You can find our full product catalogue and shipping policies on our website. For any assistance, our support team is available at [email address]. Call to Action: Explore Our Product Range
• •Product Category Description (Disposable Vapes): Premium Disposable Vapes for the Australian Market. Supply your customers with the most sought-after disposable vapes. Our curated selection features a variety of flavours and brands, all available for bulk ordering. We ensure all products meet market standards, providing a reliable inventory solution for your retail needs. Prices are listed exclusive of GST. Call to Action: View All Disposables
• •LinkedIn Company Page 'About Us': DNA Distributors is a premier Australian wholesale supplier of vaping products and accessories. Our mission is to empower retail businesses by providing a seamless and reliable supply chain. We pride ourselves on our operational efficiency, comprehensive product range, and a clear, professional approach to B2B partnership. We are not just a supplier; we are the dependable backbone for your retail success. Specialties: Wholesale Distribution, Vaping Products, Supply Chain Management, B2B.
• •'Authority to Leave' Policy Explanation: Note on Shipping: Authority to Leave. To ensure prompt and efficient delivery without the risk of re-delivery fees, all orders are dispatched with an 'Authority to Leave.' This means our courier will leave your parcel in a safe place if you are not available to receive it. Please ensure your provided shipping address is secure for this purpose. You will receive tracking details to monitor your delivery.