Brand Tone

empowering and confident

Brand Values

• •Empowerment
• •Quality
• •Body Positivity
• •Confidence
• •Inclusivity

Best Practices

• •Lead with Empowerment: Always frame the product benefits in terms of how they will make the customer feel more confident and powerful.
• •Highlight Colombian Quality: Consistently mention that the products are made in Colombia to reinforce the message of premium quality and authenticity.
• •Use Strong, Active Language: Employ dynamic verbs and confident phrasing to mirror the brand's empowering tone.
• •Embrace Body Positivity: Use inclusive language that celebrates all body types and avoids any messaging that could be perceived as body-shaming.
• •Showcase Real Results: Incorporate customer testimonials and user-generated content to build trust and provide social proof of the products' effectiveness.

Social Perception

Largely positive; seen as a reliable source for high-quality, effective shapewear that boosts confidence. Authenticity and trustworthiness are enhanced by real customer showcases and the emphasis on Colombian manufacturing.

Copy Examples

• •Unleash your inner goddess. Our new collection has just arrived, designed to sculpt your curves and elevate your confidence. Discover the power of premium Colombian shapewear.
• •Confidence is your best accessory. Our push-up jeans are engineered to lift and enhance, so you can walk into any room feeling your most powerful self. #DMshapewear #ConfidenceUnleashed
• •Experience the magic of a seamless silhouette. Our full-body shapewear is crafted from breathable, high-compression fabric that moves with your body, offering both comfort and control. Feel the difference, love the results.
• •Ready for a confidence boost? For a limited time, enjoy 20% off our bestselling waist trainers. Cinch, shape, and conquer your day with DM Shapewear.
• •Maria's story: 'I never felt so confident in a tight dress until I tried DM Shapewear. It smoothed everything out and gave me the curves I've always wanted.' Share your story with #DMConfidence for a chance to be featured!