Brand Tone

Authentic, Passionate, Educational, Informative, Welcoming, Community-Oriented, Quality-Focused, Transparent, Innovative

Brand Values

• •Authenticity
• •Quality
• •Sustainability & Revitalization
• •Education & Cultural Sharing
• •Community
• •Farm-to-Table

Best Practices

• •Emphasize Heritage and Origin: Consistently mention Wazuka, Kyoto, and the "farm-to-table" aspect to reinforce authenticity and quality.
• •Share Knowledge Generously: Integrate educational snippets about tea types, health benefits, preparation, or cultural significance into product descriptions, social media posts, and blog content.
• •Use Storytelling: Narrate the journey of the tea, the founders' passion, or the experiences of those who visit the farm to create an emotional connection.
• •Maintain a Warm and Inviting Voice: Write as if you are welcoming a guest to your home or farm. Use inclusive language and directly address the reader.
• •Highlight Quality and Craftsmanship: Use descriptive language that evokes the sensory experience of the tea (e.g., "vibrant green," "smooth umami," "delicate aroma") and the care that goes into its production.

Social Perception

Highly Regarded for Quality, Authentic Japanese Tea Experience, Passionate and Knowledgeable Founders/Staff, Ethical and Mission-Driven, Worth the Price, A Destination for Tea Lovers

Copy Examples

• •Headline: From Our Fields in Kyoto to Your Cup: Taste the Soul of Wazuka. Body: Experience the journey of authentic Japanese matcha, grown with passion and tradition on our family-run farm. Each sip tells a story of heritage and dedication. Discover d:matcha Kyoto.
• •Headline: More Than Matcha. It's a Millennia-Old Craft. Body: At d:matcha Kyoto, we don't just sell tea; we share a legacy. Learn the art of tea preparation, understand the nuances of each cultivar, and connect with the culture that makes Kyoto's tea the finest in the world. Join our next workshop.
• •Headline: Revitalizing Tradition, One Leaf at a Time. Body: Our mission goes beyond delicious tea. We're dedicated to preserving the future of Japanese tea farming in Wazuka. By choosing d:matcha, you support a community and a craft. Taste the difference passion makes.
• •Headline: Your Invitation to the Heart of Japanese Tea Country. Body: Wander through our vibrant green tea fields, learn from our master growers, and savor unique tea-infused delights at our Wazuka café. An unforgettable experience awaits. Book your d:matcha Kyoto farm tour today.
• •Headline: The Secret to Our Matcha? Sunshine, Mist, and Generations of Kyoto Wisdom. Body: We meticulously cultivate and harvest our tea leaves in Wazuka, ensuring every batch of d:matcha delivers unparalleled quality and a truly authentic taste of Japan. Explore our single-origin collection.