Brand Tone

Authentic, Educational, Passionate, Premium/High-Quality, Respectful, Serene/Calm, Personal/Approachable

Brand Values

• •Authenticity: Offering genuine Japanese matcha and tea experiences.
• •Quality: Providing the highest grade of matcha, carefully cultivated and processed.
• •Tradition: Honoring and preserving Japanese tea culture and farming practices.
• •Transparency: Being open about their sourcing, farming, and production processes (farm-to-cup).
• •Nature & Sustainability: Implied through their connection to the land and traditional farming.
• •Customer Education & Experience: Ensuring customers understand and appreciate the product, and enjoy a premium experience.
• •Passion for Tea: A deep-seated love for their craft and product.

Best Practices

• •Emphasize Origin and Authenticity: Always tie the product back to Wazuka, Kyoto, and Japanese tradition. Use phrases like "Direct from our Kyoto farms," "Authentic Japanese," "Traditional methods."
• •Educate and Inform: Share knowledge about matcha types, health benefits, brewing techniques, and cultural significance. Avoid overly technical jargon unless explained. The goal is to empower the customer.
• •Use Sensory and Evocative Language: Describe the taste, aroma, color, and texture of the matcha. Paint a picture of the serene landscapes of Wazuka and the mindful experience of drinking tea. Words like "vibrant," "creamy," "umami," "serene," "hand-picked" work well.
• •Maintain a Respectful and Passionate Voice: Let the genuine love for tea and Japanese culture shine through. Be respectful of the traditions you are representing. The tone should be knowledgeable but also warm and inviting.
• •Show, Don't Just Tell (through Storytelling): Incorporate elements of your "farm-to-cup" story, the people behind the tea, and the meticulous care that goes into its production. This builds trust and emotional connection beyond just the product itself. Share anecdotes, farmer profiles, or the history of a particular tea.

Social Perception

Trusted Source, Experts in Matcha, Connection to Japan, Premium Brand, Appreciation for Detail, Positive Customer Service

Copy Examples

• •Experience the soul of Wazuka with our Single-Origin Ceremonial Matcha 'Asahi'. Cultivated with generations of care in our sun-blessed Kyoto fields, each sip offers a vibrant, umami-rich taste and a smooth, creamy finish. Discover the true essence of Japanese tea tradition, directly from our farm to your cup.
• •The morning mist over our Wazuka tea fields – this is where the magic of d.matcha begins. Every leaf is nurtured by the rich soil and pure air of Kyoto, promising an unparalleled matcha experience. Learn more about our traditional farming practices and the journey of your tea. Link in bio. #dmatcha #AuthenticMatcha #KyotoTea #FarmToCup #JapaneseTradition
• •Dear Tea Lover, This season's first harvest has arrived, bringing with it the fresh, invigorating notes that only true, stone-milled Wazuka matcha can offer. We invite you to explore our new arrivals and rediscover the art of Japanese tea. For a limited time, enjoy a guide to traditional Usucha preparation with your order.
• •d.matcha: Your Direct Source for Authentic, Farm-Fresh Japanese Matcha from Wazuka, Kyoto. Taste the Tradition.
• •Seeking real Japanese matcha? d.matcha delivers premium, single-origin tea from our Kyoto farm directly to you. Experience authentic flavor. Shop Now.