Brand Tone

Sentimental and Emotional, Personal and Humanized, Enthusiastic and Passionate, Craft-Oriented and Detailed

Brand Values

• •Love and Connection
• •Eternizing Memories
• •Personalization and Uniqueness
• •Craftsmanship and Quality
• •Customer Centricity
• •Authenticity

Best Practices

• •Always Lead with Emotion: Start by tapping into feelings of love, nostalgia, celebration, and connection. Use words that evoke warmth and sentimentality.
• •Emphasize Personalization and Uniqueness: Consistently highlight the custom-made nature of the jewelry and how each piece tells an individual's story.
• •Tell Stories, Don't Just Sell Products: Share anecdotes (real or hypothetical) of how the jewelry has captured special moments. Showcase the "why" behind a piece, not just the "what."
• •Use Inclusive and Warm Language: Address the audience directly and make them feel understood and valued. Maintain a friendly, approachable, and human tone in all communications.
• •Highlight Craftsmanship and Legacy: Gently weave in the quality of materials and the artisanal care that goes into each piece, positioning them as future heirlooms meant to last.

Social Perception

Positive and Appreciative, Engaged Community, Trusted Brand, Aspirational yet Accessible, Innovative

Copy Examples

• •Headline: More Than Jewelry, It's Your Story Cast in Gold. Body: At D. Martarello, we don't just craft beautiful pieces; we help you hold onto your most precious memories. Let's create a unique jewel that tells your tale of love, forever.
• •Headline: The Hug You Can Wear: Personalized Jewelry That Speaks from the Heart. Body: Imagine a piece as unique as your bond. From handwritten messages to birth details, we lovingly handcraft heirlooms that keep your loved ones close, always.
• •Headline: Celebrate Life's Milestones with a D. Martarello Original. Body: Each D. Martarello jewel is a celebration, a testament to the moments that shape us. Handcrafted with passion and precision, designed to be cherished for generations.
• •Headline: Your Love, Uniquely Engraved. Discover the D. Martarello Difference. Body: Our artisans pour their hearts into every custom creation, ensuring your jewel is a true reflection of your deepest affections. Experience the joy of co-creating something truly special.
• •Headline: From Our Family to Yours: Jewels That Carry a Legacy of Love. Body: With over a decade of passion, D. Martarello was born from a dream to turn affection into art. Let us help you design a timeless piece that will carry your family's story forward.