Brand Tone

Professional and Experienced, Customer-Centric and Supportive, Passionate and Inspiring, Quality-Driven, Approachable and Trustworthy

Brand Values

• •Quality
• •Customer Satisfaction
• •Functionality and Aesthetics
• •Expertise and Professionalism
• •Value Creation
• •Personalization
• •Dependability

Best Practices

• •Always Emphasize Value and Solutions: Frame services and products around how they benefit the client – adding value, solving design dilemmas, making life easier or more beautiful.
• •Maintain a Professional yet Approachable Voice: Use clear, confident language that reflects expertise, but also be warm, inviting, and easy to understand. Avoid overly casual slang or overly technical jargon without explanation.
• •Highlight Quality and Expertise Subtly: Weave in references to experience (e.g., 'With over a decade of design expertise...'), quality materials, and successful project outcomes rather than making overt, unsupported claims.
• •Be Customer-Centric in Communication: Address the client directly (using 'you' and 'your'). Focus on their needs, aspirations, and potential concerns. Actively solicit and showcase client feedback.
• •Ensure Visual and Textual Harmony: The copy should align with the visual style of the brand. For D. Marie Interiors, this means pairing inspiring and sophisticated visuals with copy that is both encouraging and reassuring of a smooth, quality-driven process.

Social Perception

Highly Recommended for Design Services, Trusted Wallpaper and Decor Retailer, Excellent Customer Service, Problem Solvers, Knowledgeable

Copy Examples

• •Website Homepage (Design Services): Transform your Central Washington home with D. Marie Interiors. We blend timeless design with your unique vision, managing every detail to create spaces you'll love for years to come. Let's add lasting value to your life and home, together.
• •Social Media Post (Wallpaper Product): Discover the perfect backdrop for your life. Our curated collection of high-quality wallpapers, from timeless florals to modern geometrics, makes it easy to express your style. Shop now and bring your walls to life! #dmarieinteriors #wallpaperdesign #homedecor
• •Service Page (Kitchen Design): Your dream kitchen, expertly designed and seamlessly executed. At D. Marie Interiors, we focus on creating beautiful, functional kitchens that become the heart of your home. From initial concept to final installation, we're with you every step, ensuring a stress-free remodel and stunning results.
• •Etsy Shop Announcement: Welcome to D. Marie Interiors! Your trusted source for savvy wallpaper and unique home decor since 2003. We're passionate about helping you create a home that reflects your personality with our wide selection of high-quality, inspiring designs. Have a question? We're here to help!
• •Client Testimonial Follow-up (Social Media): It was a pleasure bringing this vision to life! Seeing our clients thrilled with their new space is why we do what we do. 'Renee walked us through every step of the way and somehow made everything possible – and gorgeous.' - Tristan. Ready to start your own transformation? Contact us today.