Brand Tone

Authentic & Storytelling, Warm & Appreciative, Ethical & Conscious, Descriptive & Evocative, Proudly Indian

Brand Values

• •Artisan Empowerment
• •Cultural Preservation
• •Handcrafted Excellence & Authenticity
• •Sustainability & Ethical Practices
• •Community & Connection
• •Celebration of Nature & Heritage

Best Practices

• •Always Center the Artisan: Weave the story of the artisans and their craftsmanship into product descriptions, social media posts, and blog content. Emphasize their skill, dedication, and how Dmaasa supports them.
• •Highlight "Handmade" and "Heritage": Consistently use terms that underscore the traditional techniques, the handcrafted nature of the products, and the cultural significance of the art forms.
• •Emphasize Sustainability and Natural Elements: Clearly communicate the use of natural materials, eco-friendly dyes, and sustainable practices in a way that is informative and reassuring for the conscious consumer.
• •Use Warm, Evocative, and Respectful Language: Maintain a tone that is appreciative of the craft, the artisans, and the customers. Use descriptive language that paints a picture of the product's beauty and the values it represents.
• •Educate and Share Stories: Go beyond just selling products. Share information about the block printing process, the cultural context of the designs, and the impact of supporting ethical brands. This builds a deeper connection and reinforces brand values.

Social Perception

guardian of traditional Indian crafts and a supporter of local artisans. Customers perceive the products as beautiful, unique, and of high quality. The brand is associated with ethical practices and sustainability, which resonates with conscious consumers. There is an appreciation for the story and purpose behind the brand, making a purchase feel more meaningful. Some customers acknowledge that the products might be priced higher than mass-produced alternatives but find the value in the craftsmanship and ethical sourcing.

Copy Examples

• •Headline: Wrap Yourself in Tradition. Our Handblock Printed Kurtas Are More Than Style – They're Stories Woven by Empowered Hands. Body: Each Dmaasa kurta carries the soulful touch of our women artisans. Crafted with natural dyes on pure cotton, it’s a piece of heritage you can wear, a testament to skill passed down through generations. Feel the difference, support the craft.
• •Headline: Bring Home the Art of Jaipur. Sustainable Luxury for Conscious Living. Body: Discover Dmaasa’s collection of handblock printed bedsheets. Made with eco-friendly dyes and the softest cotton, each piece is a vibrant celebration of Indian artistry, ethically created to bring warmth and unique charm to your sanctuary. Sleep soundly knowing you’re supporting artisans and a greener planet.
• •Headline: Every Thread Tells a Tale. Empowering Artisans, Preserving Heritage. Body: At Dmaasa, we believe in the power of craft to change lives. Our handblock printed fabrics are a canvas for our talented artisans, especially mothers, to showcase their incredible skills and earn a fair wage. Choose Dmaasa, and become part of a movement that values tradition and empowers communities.
• •Headline: Gifts That Give Back. Unique, Handcrafted, Heartfelt. Body: Looking for a gift that truly means something? Dmaasa’s handcrafted treasures – from vibrant throws to elegant accessories – are made with love by Indian artisans. Each purchase directly supports their craft and helps preserve our rich cultural legacy. Give a gift that tells a beautiful story.
• •Headline: The Softness of Cotton, The Soul of India. Experience Dmaasa. Body: Our commitment is to authenticity – from 100% natural cotton fabrics to the ancient art of handblock printing. Dmaasa products are crafted for those who appreciate quality, sustainability, and the beauty of imperfection that only handmade items can offer. Discover pieces that are kind to your skin and the earth.