Tono de Marca

Artisanal & Passionate, Friendly & Approachable, Creative & Inspired by Nature, Proudly French & Local

Valores de Marca

• •Handmade Quality & Craftsmanship
• •Originality & Uniqueness
• •Passion & Dedication
• •Supporting Local & Small Business
• •Joy & Personal Touch

Mejores Prácticas

• •Use phrases like 'crafted with love,' 'passionately made,' 'unique artisan pieces.'
• •Maintain a Personal and Friendly Voice: Address customers warmly, use 'I' when speaking as Marielle, and share the joy behind the creations.
• •Highlight French Origin and Local Craftsmanship: Consistently mention 'Made in France,' 'Auvergne,' 'local artisan' to reinforce this unique selling proposition.
• •Incorporate Nature and Floral Inspiration: Even if a product isn't floral, the brand name and stated inspirations allow for a gentle infusion of natural, beautiful, and perhaps slightly whimsical language.
• •Convey that the customer is buying into an ethos, not just an object.

Percepción Social

Highly Positive, Appreciation for Craftsmanship, Supportive of Small Business

Ejemplos de Copy

• •Support French craftsmanship!
• •I'm Marielle, the heart and hands behind Fleurs de Coton Créations. From my little workshop in Auvergne, I pour my passion for colours, nature, and beautiful fabrics into every accessory I make.
• •When you choose one of my creations, you're not just buying an item; you're taking home a piece of my story and helping a small French business blossom.
• •We’re lovingly crafting our next batch of unique accessories, sewn with a song and packaged with a dance, right here in the heart of France.
• •So much love goes into every bag and pouch I create, inspired by the beautiful Auvergne countryside. Thank you for choosing handmade and supporting my dream! New floral patterns just added – take a peek!