Brand Tone

Passionate and Technical

Brand Values

• •Innovation and Customization
• •Performance and Quality
• •Community Engagement

Best Practices

• •Speak as an Expert Enthusiast: Always write from the perspective of someone who lives and breathes RC cars. Use the correct terminology, understand the culture, and share genuine excitement for the hobby.
• •Balance Technical Details with Passionate Language: For product descriptions, lead with the technical benefits (e.g., '7075-grade aluminum,' 'reduced unsprung weight'), but frame it with the passionate outcome (e.g., 'for lightning-fast response,' 'to conquer any obstacle').
• •Celebrate the Community: Regularly feature customer builds and photos on social media. This reinforces the value of community and shows that the brand's products are being used and loved by real hobbyists.
• •Be Direct and Helpful: In customer interactions, forums, and Q&As, be direct, transparent, and genuinely helpful. If a customer has a technical question, provide a clear and knowledgeable answer. This builds trust and reinforces the brand's authority.
• •Maintain Visual Consistency: Ensure that all product photography and videos reflect the brand's values of quality and performance. Use clean, well-lit shots for products and dynamic, exciting footage for action sequences to create a professional and high-performance image.

Social Perception

Specialized and Reliable

Copy Examples

• •Unleash the beast. Our new 'T-Rex' Carbon Fiber Chassis is engineered to dominate any terrain. Lighter, stronger, and built for the ultimate crawl. Ready to transform your TRX-4? Link in bio to upgrade. #DM3DRacing #RCCrawler #TraxxasTRX4 #RCUpgrades #CarbonFiber
• •Your build, your adventure. We love seeing where our parts take you! From custom rally cars to unstoppable crawlers, our community builds the toughest rigs on the planet. Tag us in your photos for a chance to be featured! #DM3DRacing #RCCommunity #RCBuilds #CustomRC
• •Tired of fumbling with body clips? Our 3D Printed Magnetic Body Mounts provide a clean, secure, and instant connection for your RC body. Designed for maximum strength and a seamless look, these mounts are printed from high-durability PETG to withstand the toughest conditions. Get a cleaner look and faster access to your chassis. Simple installation, massive improvement.
• •Hi [Customer Name], as a valued member of the DM 3D Racing family, we know you're passionate about performance. That's why we wanted you to be the first to see our new line of CNC-machined aluminum optionals for XRAY and Yokomo touring cars. Precision-engineered for a perfect fit and race-winning stability. See the collection and elevate your ride.
• •Hey everyone, we've seen some great discussion here on weight distribution. For those running the Axial SCX10, we've developed a 3D printed forward-mount battery tray that shifts the center of gravity significantly. We found it improves climb angle by about 12% in our tests. Happy to answer any technical questions about material or fitment.