Brand Tone

Elegant, Trendy (Youthful on TikTok), Helpful, Direct (Sales-Oriented)

Brand Values

• •Quality
• •Customer Satisfaction
• •Wide Selection
• •Trendiness
• •Helpful Service

Best Practices

• •Adapt the tone slightly based on the platform, while maintaining the core message of quality and service.
• •Incorporate direct calls to action, especially on platforms like TikTok, to drive sales.
• •Highlight sales, discounts, and promotions to attract customers.
• •Emphasize the positive customer experience and commitment to helping customers find the perfect dress.
• •Maintain a consistent brand voice across all platforms, focusing on quality, selection, and customer satisfaction.

Social Perception

A reputable and trendy evening wear shop known for its quality dresses, wide selection, helpful service, and positive customer experience. Perceived as a go-to place for finding the perfect dress for any special event.

Copy Examples

• •Shop Now and find the perfect dress for your special event!
• •Discover our wide selection of high-quality evening wear.
• •Let our expert staff help you find the dress of your dreams.
• •Don't miss our exclusive sale on selected dresses!
• •Experience the luxury of deluXe Abendmode and make your night unforgettable.