Brand Tone

Professional & Expert, Luxurious & Sophisticated, Innovative & Pioneering, Supportive & Educational, Approachable (on social media)

Brand Values

• •Quality & Excellence
• •Innovation
• •Customer-Centricity (Professionals)
• •Safety & Ethics
• •Professionalism
• •Global Reach & Trust

Best Practices

• •Always Emphasize Professionalism: Use industry-specific terminology correctly. Address the audience as skilled technicians. Highlight the professional-grade quality and intended use of products.
• •Infuse Elements of Luxury and Quality: Incorporate words like "premium," "sophisticated," "flawless," "elite," "luxury," and "high-performance" where appropriate. Focus on the superior materials and results.
• •Highlight Innovation and Expertise: Casually mention years of experience, pioneering achievements (like tray lashes), ISO certifications, or unique product formulations.
• •Maintain a Supportive and Educational Voice: When providing tips or product information, be clear, concise, and helpful. Position the brand as a knowledgeable partner in the lash artist's success.
• •Adapt to the Platform but Keep Core Values: While TikTok content can be more informal and trend-driven than a product data sheet, the underlying message of quality, professionalism, and luxury should still resonate. Ensure visual branding is consistent.

Social Perception

Trusted by Professionals, High-Quality Products, Go-To for Adhesives, Korean Beauty Association, Specialized

Copy Examples

• •Headline (Website Banner/Ad): "Experience the Dlux Difference: Uncompromising Quality, Unrivaled Retention. Elevate Your Artistry." *Body:* "For over 20 years, Dlux Professional has pioneered the art of lash extensions. Our ISO-certified, PETA-approved products are crafted for the discerning lash artist who demands perfection. Discover innovation, luxury, and lashes that last."
• •Product Description (New Adhesive): "Introducing 'NovaBond' by Dlux Professional: Where Speed Meets Sophistication. Engineered for the master technician, NovaBond offers a 0.5-second cure time with an ultra-black, seamless finish and 8-week hold. Low fumes, maximum performance. Redefine lash luxury."
• •Social Media Post (Instagram - showcasing a lash set): "Flawless volume created by @[LashArtistHandle] using Dlux Professional 'Supreme Mink' Lashes and 'Extreme Pro S' Adhesive. Precision, passion, and the power of premium products. What Dlux masterpieces are you creating today? #DluxPro #LashArtistry #LuxuryLashes #ProfessionalLashes"
• •Email Subject Line (to Professionals): "Unlock Next-Level Lashing: Discover Dlux Professional's Latest Innovations." *Body Snippet:* "Dear Lash Professional, At Dlux, we're relentlessly pursuing perfection. Explore our newest arrivals, from advanced bonding agents to our expanded line of eco-conscious lash care – all designed to empower your craft and delight your clients..."
• •About Us Snippet (Website): "Dlux Professional: The Art of Luxury Lashes, Perfected. Born from a passion for beauty and a commitment to excellence, Dlux combines 'Dear' and 'Luxury' to define our relationship with artists and the premium quality we deliver. Join a global network of professionals who trust Dlux for innovation, reliability, and breathtaking results."