Brand Tone

Professional and Innovative

Brand Values

• •Quality and Excellence
• •Innovation and Leadership
• •Partnership and Customer Focus
• •Professional Empowerment

Best Practices

• •Lead with Innovation
• •Speak Peer-to-Peer
• •Emphasize "Professional" and "Luxury"
• •Focus on the End Result and Client Benefit
• •Maintain a Global and Authoritative Voice

Social Perception

DLUX PROFESSIONAL is perceived by the beauty community as a premium, reliable, and professional-grade brand.

Copy Examples

• •Precision in an Instant. Artistry That Lasts. Stop waiting, start creating. Our new Quantum Dry Adhesive sets in 0.5 seconds, giving you the speed to innovate and the confidence of a 7-week bond. Engineered for the master artist who values every second. Elevate your efficiency, perfect your craft.
• •Redefine the Natural Curl. Go beyond a simple lift. The DLUX Illumination Lash Lift Kit not only curls but nourishes. Infused with keratin and vitamin C, our formula strengthens lashes from the inside out, delivering a stunning, healthy-looking lift that your clients will love. Give them the best of beauty and care in one treatment.
• •Artistry in every lash. We're in awe of the flawless volume sets being created by our DLUX artists! @[LashArtistHandle] uses our Supreme Mink lashes and Purity Alpha adhesive to achieve this stunning, lightweight look. We're not just a brand; we're a partner in your craft. #DluxProFamily #LashArtistry
• •Build Your Reputation on Ours. Starting your lash journey? Choose the brand that has pioneered the industry for over 20 years. Our professional starter kits provide the quality and reliability you need to build a loyal clientele. With DLUX, you're not just buying supplies; you're investing in excellence.
• •Partner with a Global Leader. Elevate your salon or school with DLUX PROFESSIONAL. As a wholesale partner, you gain access to our complete range of innovative, ISO-certified products that professionals trust worldwide. Let's grow together.