Brand Tone

Professional and Authoritative, Luxurious and High-Quality, Supportive and Community-Focused, Innovative and Educational

Brand Values

• •Quality
• •Customer Satisfaction & Partnership
• •Innovation
• •Professionalism & Expertise
• •Safety and Reliability
• •Ethical Practices

Best Practices

• •Emphasize Quality and Expertise: Consistently use language that reflects precision, high standards, and deep industry knowledge. Refer to certifications (ISO, KC, PETA) and years of experience where appropriate.
• •Maintain a Professional and Elevated Lexicon: While being accessible, avoid overly casual slang. Use terms that resonate with beauty professionals and convey sophistication and luxury (e.g., "meticulously crafted," "unparalleled," "signature style," "premium experience").
• •Be Supportive and Educational: Frame content to be helpful and informative for lash artists. Share tips, highlight new techniques, and explain product benefits clearly, positioning the brand as a knowledgeable partner.
• •Showcase Innovation: Regularly introduce new products or advancements, and explain how these innovations benefit the lash professional and their clients.
• •Foster a Sense of Community and Partnership: Use inclusive language ("we," "our community," "your partner"). Encourage interaction and feedback, reinforcing the idea that Dlux Professional values its customers beyond the sale.

Social Perception

A Provider of High-Quality, Professional-Grade Products, A Reputable and Experienced Brand, Having Effective Adhesives, Though Sensitivity Can Vary, Supportive of Lash Artists, Innovative, Customer service appears responsive

Copy Examples

• •Headline: Elevate Your Artistry with Dlux Professional: The Choice of Lash Masters Worldwide. Body: For over 20 years, Dlux Professional has been synonymous with unparalleled quality and innovation in the lash industry. Our meticulously crafted eyelash extensions and advanced adhesives are designed to empower professionals like you to create breathtaking, long-lasting results. Discover the Dlux difference and why we're trusted in over 90 countries.
• •Headline: Experience the Luxury of Flawless Lashes. Body: At Dlux Professional, "Dear" and "Luxury" are more than just words; they're the essence of our brand. We believe every client deserves a premium experience. Our ISO-certified products ensure superior performance, safety, and the sophisticated finish your clients demand. Partner with Dlux and indulge in the art of luxury lashing.
• •Headline: Your Craft, Our Commitment: Unwavering Quality for the Dedicated Lash Professional. Body: You pour your skill and passion into every set. We pour ours into every product. Dlux Professional offers a comprehensive range of professional-grade lash supplies, from our renowned fast-drying adhesives to our diverse collection of exquisite lashes. We're not just a supplier; we're your partner in lash excellence.
• •Headline: Innovate Your Technique. Define Your Signature Style. Body: Stay at the forefront of the lash industry with Dlux Professional. We are dedicated to continuous research and development, bringing you cutting-edge products and educational resources. From our patented designs to our expert-led training, we provide the tools you need to innovate and excel.
• •Headline: Join the Dlux Family: Quality Products, Supportive Community. Body: Become part of a global network of passionate lash artists who choose Dlux Professional. We value our relationship with every professional, offering not only premium, cruelty-free products but also a supportive community dedicated to sharing knowledge and celebrating artistry. Your success is our priority.