Brand Tone

Elegant, sophisticated, and heartfelt.

Brand Values

• •Quality Craftsmanship
• •Timelessness & Heritage
• •Elegance & Sophistication
• •Emotional Connection & Storytelling
• •Customer Focus
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of Sibela Studio's tone (elegant, heartfelt, sophisticated), including key vocabulary (e.g., "timeless," "hand-finished," "heritage," "radiant," "exclusive"), sentence structure preferences, and a "do's and don'ts" list for language.
• •Prioritize Storytelling: Weave the brand's heritage and the emotional value of jewelry into product descriptions, social media posts, and email marketing. Focus on how the pieces make the wearer *feel* and the memories they can create, not just their physical attributes.
• •Use Evocative and Sensory Language: Employ words that appeal to a sense of luxury, beauty, and emotion. Phrases like "dazzling rings, elegant earrings, sophisticated necklaces," "if luxury is your language," and "pieces that aren't just worn, they're lived" are good examples from their current copy.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy perfectly aligns with the high-quality, elegant visuals used on the website and social media. The words should enhance the story the images are telling.
• •Adapt to the Platform, but Retain Core Essence: While the tone on TikTok might be slightly more informal or trend-aware than on the website, the underlying values of quality, elegance, and heartfelt connection should still shine through. The core message shouldn't be diluted, even if the delivery is adapted.

Social Perception

Positive & Appreciative, Aspirational, Intergenerational Appeal, Spanish Brand Identity, Engaged (on TikTok)

Copy Examples

• •Instagram Post (showcasing a new necklace): "Drape yourself in stories untold. Our new 'Elysian' necklace, meticulously hand-finished in 925 sterling silver and bathed in 18k gold, is more than an adornment—it's a whisper of heritage, a spark of today. Discover the piece that speaks your language. #SibelaStudio #TimelessElegance #HandcraftedJewelry"
• •Website Banner (for Bridal Collection): "Your Forever Starts Here. Let Sibela Studio be a part of your love story with bridal jewelry designed to capture the radiance of your most cherished moments. Because every detail matters, and you are the center of it all. Explore the collection."
• •Email Subject Line (for new collection launch): "An Invitation to Indulge: The SIBELA DIAMOND Collection Has Arrived." Email Body Snippet: "Dear [Customer Name], The moment we've eagerly anticipated is here. Experience SIBELA DIAMOND—our most exclusive collection yet, where flawless diamonds meet timeless design. These are not just pieces to be worn; they are treasures to be lived. [Link to Collection]"
• •TikTok Video Caption (short clip of a ring being worn): "That feeling when your grandma's wisdom meets your modern sparkle. ✨ Our heritage, your story. #SibelaStudio #JoyasConAlma #HechoEnEspaña #GranddaughterLove" (Inspired by "Jewelry inspired by grandmothers for their granddaughters")
• •Product Description (for a classic pair of earrings): "The 'Serena' Earrings: An ode to quiet confidence and enduring style. Handcrafted from the finest 925 sterling silver, these earrings offer a touch of daily sophistication or the perfect complement to your evening allure. Designed in Spain, cherished everywhere. Discover the essence of Sibela."