Brand Tone

aspirational, proud, and customer-centric

Brand Values

• •Artisanal Quality
• •National Pride
• •Customer Trust & Satisfaction
• •Accessibility
• •Modern Aesthetics

Best Practices

• •Always Lead with "Hecho en México": Make the brand's origin a point of pride and a mark of quality in all communications. It is their strongest unique selling proposition.
• •Highlight the "Worry-Free Guarantee": The policy of replacing broken items for free is a powerful trust signal. This should be mentioned frequently in ad copy, on product pages, and in the FAQ to overcome purchase hesitation.
• •Use Aspirational and Elegant Language: Describe the products not just by their features (e.g., "ceramic plate") but by the experience they enable (e.g., "the centerpiece of your conversations," "elevate your dining experience").
• •Maintain a Direct & Human Touch: Encourage the use of WhatsApp for customer service. This reinforces the idea of a personal, accessible brand, which is a key differentiator from larger, impersonal retailers.
• •Showcase Versatility: Create content that speaks to different customer segments—the individual homeowner, the interior designer, and the restaurant owner. Use phrases like "For your home or your project" to broaden the appeal.

Social Perception

A reliable, high-quality domestic brand, responsive to customers, and authentic as both manufacturers and direct-to-consumer retailers, fostering positive perception through their commitment to reliability and customer satisfaction, especially regarding fragile goods.

Copy Examples

• •Headline: The Art of the Table, Crafted in Mexico. Body: Elevate your moments. Our Black Out ceramic dinnerware, handcrafted from high-temperature ceramic, is designed for those who believe every meal is a celebration. 100% lead-free, dishwasher and microwave safe. Discover the full set at dlhomes.mx. #HechoEnMexico #DLHomes #CeramicArt
• •Headline: Your Home, Your Style. We'll Handle the Rest. Body: From intimate dinners to grand celebrations, create your perfect set. We manufacture and ship artisanal dinnerware, cutlery, and blown glass throughout Mexico, the US, and Canada. Worried about shipping? Don’t be. If anything arrives broken, your replacement is on us. Guaranteed. Shop now.
• •On-screen text: From our hands... to your home. Voiceover/Caption: We are DL Homes, a 100% Mexican company. We celebrate our craft by creating unique pieces for your home. Quality you can see and feel. We ship across North America. If it breaks, we replace it for free. #Handmade #MexicanArt #HomeDecor
• •Text: Artisanal Soul, Modern Design. Discover dinnerware handcrafted in Mexico. Free shipping on orders over [Amount] and our promise of perfect delivery.
• •Subject: A Touch of Mexico for Your Table | New Arrivals from DL Homes Body Preview: Don't miss our new collection of blown glass and the return of our most-loved ceramic sets. Quality, design, and national pride, delivered to your door.