Brand Tone

friendly, approachable, and enthusiastic

Brand Values

• •Creativity and Customization
• •Customer Happiness
• •Quality and Craftsmanship
• •Affordability
• •Community and Support

Best Practices

• •Always Be Enthusiastic and Personal: Use a friendly, upbeat tone in all communications. Address the customer directly ("you," "your") and share your passion for the creative process.
• •Highlight the 'Why': Remind your audience of your brand's origin and values. Phrases like "It all started with..." or "Our passion is..." reinforce the relatable, small-business identity.
• •Focus on the Customer's Idea: Emphasize collaboration. Use phrases like "Let's bring your idea to life," or "What can we create for you today?" to position the brand as a partner in their creative vision.
• •Show Gratitude: Regularly thank your customers and community for their support. This builds loyalty and reinforces the value of community.
• •Use Visual and Emotive Language: Instead of just listing product features, describe the feeling they evoke. Words like "smiles," "love," "passion," and "success" should be woven into the copy to connect on an emotional level.

Social Perception

The perception of D-Lippy Designs™, based on available testimonials and brand messaging, is that of a reliable, high-quality small business that cares deeply about its customers. Clients praise the brand for "killing it" on custom orders and express strong positive emotions towards the final products. The brand is seen as a go-to shop for a wide variety of custom needs, from individual gifts to business signage.

Copy Examples

• •Your imagination, our creation! ✨ We're SO excited to launch our new line of custom engraved cutting boards! Perfect for weddings, housewarmings, or just because. Got an idea? Send us a message, and let's make something beautiful together! #DLippyDesigns #CustomGifts #KitchenDecor
• •Keep your drinks as sassy as you are! Our custom stainless steel tumblers are designed to match your unique style. From hilarious quotes to your personal logo, we'll print it with precision and care. Ready to turn heads on your coffee run? Let's get designing!
• •From a digital file to a wearable piece of art! We love watching your ideas come to life. Seeing the smiles when you get your order is why we do what we do! ❤️ #SmallBusinessLove #CustomApparel #BehindTheScenes
• •Ready to press your own success? Stop paying the middleman! Our high-quality, ready-to-press DTF transfers are perfect for your small business. Get professional results, keep your profits, and grow your brand. Shop our transfer sheets now and let's build something amazing together!
• •Welcome to Your One-Stop Custom Shop! From custom t-shirts that make a statement to banners that boost your business, if you can dream it, we can design it. Thank you for supporting our small business journey! Come on in!