Brand Tone

Bold, Alluring, Authentic, Playful, Empowering

Brand Values

• •Authenticity
• •Confidence
• •Quality
• •Self-Expression & Empowerment
• •Cruelty-Free
• •Customer Connection

Best Practices

• •Develop a "Brand Voice Chart": outline core tone characteristics (e.g., Bold, Alluring, Authentic, Playful, Empowering). For each, provide a brief description, Do's and Don'ts.
• •Embrace "Confident & Empowered" Language: Use strong verbs, active voice, and statements that affirm the customer's inherent worth and power. Avoid overly passive or hesitant language.
• •Weave in Authenticity and Relatability: Share real stories, use direct and conversational language, and acknowledge customer feedback openly. Avoid overly corporate or impersonal jargon.
• •Highlight Sensory and Emotional Benefits: Focus on how the products make the customer *feel* (confident, alluring, empowered, irresistible) and the experiences they might have. Use evocative language when describing scents and textures.
• •Regularly Audit Content: Periodically review website copy, social media posts, email newsletters, and ad campaigns to ensure they align with the defined brand tone and values.

Social Perception

Highly Positive for Key Products, Owner-Driven Connection, Trendy & Viral, Concerns about Accessibility/Consistency at Times, Associated with Attractiveness and Confidence

Copy Examples

• •Headline: Stop blending in. Start captivating. Body: Your authentic allure is your superpower. Unleash it with DLA Cosmetics' Crazy in Love Pheromone Oil. It’s not just a fragrance, it’s your signature. Get ready for the attention.
• •Headline: Be the vibe. Effortlessly. Body: That inner confidence? It’s already in you. Our High Maintenance Lip Kit just helps it shine a little brighter. Rich color, lasting comfort – because you’ve got better things to do than reapply.
• •Headline: Classy. Sassy. Unapologetically You. Body: DLA Cosmetics is for the woman who owns her power and writes her own rules. Our handcrafted formulas are designed to make you feel as good as you look. Quality you can trust, an attitude they can’t ignore.
• •Headline: Turn heads. Break hearts. Or just feel incredible. Your call. Body: Our pheromone-infused body oils are your secret weapon for whatever kind of magic you’re making. Silky skin, an unforgettable aura, and a little bit of DLA mystery.
• •Headline: Real talk: You deserve to feel amazing. Body: No filters, no apologies. Just high-quality, cruelty-free cosmetics that celebrate the real you. From viral-sensation pheromone oils to must-have lip essentials, DLA is here to boost your authentic glow.