Brand Tone

Traditional and Authentic, Friendly and Welcoming, Quality-Conscious and Trustworthy, Experiential

Brand Values

• •Quality
• •Tradition
• •Customer Satisfaction
• •Convenience
• •Nature and Sustainability

Best Practices

• •Embrace 'Hygge' in Your Language: Consistently use warm, cozy, and inviting words. Describe not just the tree, but the feeling it creates: warmth, togetherness, comfort, and festive joy.
• •Prioritize Visual Storytelling: Let high-quality photos and videos do the talking. Showcase real families, beautiful trees in real homes, and the rustic charm of the farm. This reinforces authenticity and the experiential value of your brand.
• •Balance Promotion with Emotion: While it's important to post about sales and logistics, always tie it back to the emotional core of the brand. For every post about 'Free Delivery,' create another about 'Making Memories.'
• •Be a Helpful Guide, Not Just a Seller: Create content that educates your audience. Posts about 'How to Keep Your Tree Fresh,' 'Decorating Tips,' or 'The History of the Christmas Tree' position you as a knowledgeable and trustworthy expert, building a relationship beyond the sale.
• •Maintain a Personal and Friendly Engagement: When responding to comments and messages, maintain the friendly, welcoming tone. Address people by name, answer questions thoroughly, and thank them for sharing their experiences. This one-on-one interaction is key to building a loyal community.

Social Perception

A Reliable and High-Quality Supplier, a Facilitator of Christmas Joy, and Authentic and Family-Oriented.

Copy Examples

• •More than just a tree, it's a tradition. Create memories that will warm your heart for years to come at our 'cut-your-own' weekend. Find your perfect tree and start a tradition the whole family will cherish. #DKJuletræ #FamilyTradition #Hygge #ChristmasMemories
• •The Centerpiece of Your Christmas. Our 1st class Nordmann firs are grown with care to become the perfect, lush focal point of your holiday decor. Experience the quality that makes a difference. Order today for delivery to your door.
• •Busy holiday schedule? Let us bring the magic to you. Order your perfect Nordmann fir online in just a few clicks, and we'll deliver it fresh from our farm right to your doorstep. It’s the easiest way to get a beautiful, real Christmas tree. Shop now and tick one more thing off your list!
• •Real tree or artificial? For us, the choice is clear! Nothing beats the fresh scent and natural beauty of a real Nordmann fir. What does a real tree mean to you? Let us know in the comments! #RealChristmasTree #Nordmannsgran #DanskJul
• •That feeling of 'hygge' is here. The tree is lit, the house is warm, and the holidays have officially begun. Wishing you all a cozy evening! #HyggeTime #DKJuletræ #ChristmasIsComing