Brand Tone

Professional and Expert, Eco-Conscious and Caring, Results-Oriented and Confident, Friendly and Approachable, Transparent

Brand Values

• •Effectiveness
• •Ecology and Health
• •Expertise
• •Customer Satisfaction and Support
• •Family and Community
• •Made in Europe / Quality
• •Solidarity and Inclusion

Best Practices

• •Prioritize "Eco-Expert" Language: Always weave in terms that reflect both deep knowledge ("specialized formula," "textile science," "advanced cleaning") and environmental responsibility ("plant-derived," "biodegradable," "sustainably sourced," "chemical-free").
• •Show, Don't Just Tell (Visually and Textually): Accompany claims of effectiveness with tangible proof where possible (like before/afters). In text, use confident and direct language about results, e.g., "Eradicates stubborn stains," "Restores original vibrancy."
• •Maintain a Helpful, Supportive Voice: Even when being an expert, ensure the tone is approachable. Offer advice, tips (like the Stain Guide), and solutions. Frame copy around solving the customer's problem and making their life easier.
• •Emphasize the "Family" and "Care" Aspects: Use inclusive language ("Join the Djossye family"). Highlight the safety of products for families and pets, and the brand's commitment to wider community values like eco-consciousness and social responsibility (ESAT partnership).
• •Adapt Subtly Across Platforms, but Keep Core Values Central: While LinkedIn will be more formal and Instagram more visual and conversational, the core values of expertise, ecology, and effectiveness must shine through consistently in the messaging of each platform. Always link back to the core mission of providing effective, ecological stain removal solutions.

Social Perception

Trusted Experts, Effective and High-Quality Products, Eco-Friendly Champion, Growing and Digitally Savvy, Supportive

Copy Examples

• •Headline (Website/Social Media): "25 Years of Expertise, Bottled for Your Toughest Stains. Discover Djossye: Powerful, Ecological, Gentle."
• •Social Media Post (Facebook/Instagram - with before/after image): "Spilled coffee on your favorite white sofa? Don't panic! Our eco-friendly stain remover is here to rescue your textiles. Swipe to see the Djossye difference! 🌱✨ #DjossyeExpert #StainRemoval #EcoCleaning #HomeHacks"
• •Product Description Snippet: "Crafted from mineral and plant-based ingredients, our Stain Remover No. 3 tackles food and even bloodstains effectively, without harsh chemicals. Kind to your fabrics, your family, and our planet. 🌍❤️"
• •LinkedIn Company Update: "Djossye Expert Détachage is proud to support businesses in maintaining pristine textiles with our professional-grade, ecological cleaning solutions. Learn how our 25 years of expertise can benefit your hotel, restaurant, or dry-cleaning service. #B2BCleaning #EcoFriendlySolutions #TextileCareExperts"
• •Blog Post Title Idea: "The Djossye Family Secret: How We Make Stain Removal Safe & Simple for Your Home."