Brand Tone

Artisanal & Passionate, Heartfelt & Caring, Quality-Oriented, Personal & Approachable, Ethical & Sustainable

Brand Values

• •Craftsmanship
• •Meaning & Connection
• •Quality
• •Customer Satisfaction
• •Sustainability/Local Sourcing
• •Made in the USA
• •Personal Touch/Family

Best Practices

• •Emphasize 'Handmade' and 'Quality': Use descriptive words that convey the care, skill, and high standard that goes into each piece (e.g., 'meticulously crafted,' 'premium timber,' 'artisan quality,' 'built to last').
• •Highlight Emotional Benefits: Focus on how the products make people *feel* – the warmth, meaning, hope, and joy they bring, rather than just their physical attributes.
• •Build trust and appeals to specific customer values.
• •Maintain a Warm, Approachable Voice: Whether it's website copy, email, or customer service interactions, ensure the language is friendly, caring, and inviting, reflecting the 'Customer Happiness Team' ethos.
• •This personal touch is key.

Social Perception

High-quality, handcrafted items made with love and care in the USA, with a focus on sustainability and customer happiness.

Copy Examples

• •Let us carve your precious memories into a piece that speaks from the heart.
• •We believe in the simple beauty of natural wood and the joy of making something meaningful with our own hands – items that don't just decorate a space, but fill it with love and hope.
• •Explore our latest creations made with love, right here in the USA.
• •#HandcraftedHope #PortRoyalWoodworks #ArtisanMade #FaithInspiredDecor
• •The FAQ page highlights that products are 'proudly made in the USA,' 'carefully handmade and individually crafted, never mass-produced,' and that 'more than 50% of our wood creations are made using sustainable materials, including locally sourced wood from the Amish community, small-area sawmills, and local lumber yards that deal in reclaimed wood.'