Brand Tone

Passionate & Enthusiast-Driven, Modern & Stylish, Community-Focused & Approachable

Brand Values

• •Passion for Motorsports
• •Identity and Self-Expression
• •Quality & Design
• •Protection

Best Practices

• •Speak the Language of Fans: Consistently use terminology and references that are familiar to motorsport enthusiasts (e.g., "livery," "apex," "paddock," "WEC," specific track names). This builds authenticity and credibility.
• •Focus on Passion, Not Just Product: Frame the copy around the emotional connection to racing. Instead of just "buy this case," use phrases like "carry a piece of history," "show your allegiance," or "celebrate a legend."
• •Keep it Clean and Modern: Ensure the tone remains modern and stylish, avoiding overly technical jargon unless it's a widely known term. Use short, impactful sentences and relevant emojis on social media to maintain an approachable feel.
• •Encourage Community Interaction: Always include a call-to-action that invites conversation. Ask questions, run polls, and prompt followers to share their own photos and opinions to reinforce the community value.
• •Maintain Visual and Tonal Consistency: The clean, product-focused visual style should be matched by clear, concise, and passionate copy across all platforms, from the website to every social media post. This creates a strong, recognizable brand identity.

Social Perception

DIZZY CASE is perceived by its target audience as an authentic and high-quality provider of motorsport-themed merchandise. Customers view the brand as a way to connect with their hobby and with a larger community of fans. It is seen as a go-to for unique, stylish phone cases that stand out from generic options. The overall perception is that of a specialized, fan-centric brand that delivers on its promise of quality and design.

Copy Examples

• •Wear your colors beyond race day. The [Team Name] 2025 livery is here, wrapping iconic design and tough protection around your phone. Who's taking the championship this year? Drop your prediction below. #DIZZYCASE #F1 #Motorsport
• •More than a case—it's a statement. Inspired by the legendary [Car/Livery Name], this case brings racetrack heritage to the palm of your hand. Built with a dual-layer design for maximum protection, it’s engineered to protect your device while showcasing your passion.
• •POV: You just got the sickest phone case upgrade. 🏁 Which JDM legend should we do next? #JDM #CarCulture #PhoneCase #Unboxing #DIZZYCASE
• •For the True Fans... Our Le Mans Collection Just Dropped.
• •From Senna's McLaren to Schumacher's Ferrari—some liveries are timeless. We want to know: what's the most iconic racing livery of all time? Show us your favorites! 👇