Brand Tone

Relatable, witty, and supportive, with a touch of playful sarcasm.

Brand Values

• •Authenticity and Relatability
• •Humor as a Coping Mechanism
• •Female Empowerment and Self-Expression
• •Handmade Quality and Personal Touch
• •Creativity and Fun

Best Practices

• •Lead with Relatability: Start copy with a shared feeling or experience. Use "you," "we," and "I" to create a direct, personal connection.
• •Embrace Witty Sarcasm: Use humor that is clever and self-aware, not mean-spirited. The goal is to make people feel seen in their struggles, so the humor should be inclusive and lighthearted.
• •Use Conversational Language: Write like you're texting a friend. Use contractions (it's, you're), ask questions, and don't be afraid of sentence fragments for emphasis. Keep the language simple and direct.
• •Reference Pop Culture and Trends: Subtly nodding to current memes, slang, or universal experiences keeps the brand current and relatable to its target audience.
• •Be Visually Consistent: Ensure the visuals (colors, fonts, photo styles) match the witty and colorful tone of the copy. The retro, vibrant aesthetic is a key part of the brand's voice and should be maintained across all platforms.

Social Perception

The social perception of DIYTracy is largely positive. Customers frequently praise product quality and relatable designs, leading to high ratings on platforms like Etsy. Positive feedback often highlights item quality and customer service, while negative feedback regarding shipping or size is mitigated by responsive seller communication. The brand has also garnered external recognition, indicating a strong positive reputation.

Copy Examples

• •Headline: Officially in our "avoiding responsibilities" era. Body: And we've got the sticker to prove it. Stick it on your laptop for a gentle reminder that it's okay to not have it all together. Our new weatherproof vinyl stickers are here to survive whatever you throw at them—even that pile of laundry you've been ignoring. Tap to shop the vibe. #Relatable #AnxietyHumor #StickerAddict
• •Headline: The official uniform for when it's vibes, anxiety, or that one weird thing you ate. Body: Is it the gluten? The existential dread? The 3-day-old pizza? Who knows. But at least now you can be comfy and stylish while you solve the mystery. The 'My Tummy Hurts' tee is made from super-soft cotton for maximum coziness. Wear your truth.
• •Subject: Our sale is almost over. Don't have a panic attack. Body: Okay, maybe a small one if you miss out on 20% off. 😉 From our 'Silly Goose' crewnecks to the 'Social Gathering Survivor' stickers, now's your chance to grab the gear that just *gets* you. Treat yourself before the deals disappear!
• •Headline: More than just stickers. Body: DIYTracy started as a way to turn life's little anxieties into something colorful and fun. Every design is made with love from my home to yours, inspired by reality TV binges and the chaos of raising four girls. Thanks for being part of this silly, sparkling community. Your support means the world! #SmallBusiness #WomenOwned #HandmadeWithLove
• •Visual: A person placing "Silly Goose Club" stickers on a laptop, water bottle, and car window. On-screen text: "Warning: may cause spontaneous honking and chaotic good behavior." Caption: Join the club. No membership fees, just immaculate vibes. 🦆 #SillyGoose #SillyGooseClub #FunnyStickers #DIYTracy