Brand Tone

Expert yet Accessible, Trustworthy and Genuine, Empowering and Supportive, No-Nonsense and Practical, Friendly and Familial

Brand Values

• •Quality: Providing high-quality, professional-grade tools that are durable and effective.
• •Empowerment: Enabling DIYers to achieve professional results they can be proud of.
• •Guidance and Education: Offering clear, practical advice and instruction through videos and guides.
• •Simplicity and Clarity: Cutting through the confusion of overwhelming choices in the paint supply industry.
• •Customer Success: A genuine desire to help customers succeed in their painting projects.
• •Authenticity: Being transparent about who is behind the brand and their experience.

Best Practices

• •Speak from Experience (Ryan's Voice): Frame advice and product descriptions through the lens of a seasoned professional helping out a friend or neighbor. Use "I" and "we" to personalize, referencing Ryan's expertise.
• •Focus on Solutions and Results: Clearly articulate how the products and guidance solve common DIY frustrations (e.g., uneven finish, wasted money, confusion) and lead to desirable outcomes (e.g., professional look, pride in work).
• •Be Direct and Jargon-Free: While the tools are professional-grade, the language should be simple, clear, and avoid unnecessary technical jargon. Explain terms if needed.
• •Emphasize Empowerment and Support: Reassure customers that they *can* achieve great results with the right tools and knowledge. Highlight the availability of support and instructional content.
• •Maintain Authenticity and Transparency: Continue to share the family business aspect and Ryan's genuine passion for helping DIYers. Avoid overly slick marketing language; keep it down-to-earth and trustworthy.

Social Perception

Customers perceive DIY Painting Supply as a reliable source for high-quality painting tools and invaluable guidance. Ryan Cunningham is seen as a trusted expert whose advice leads to successful outcomes. The brand is appreciated for making professional techniques and tools accessible to homeowners. There's a strong sense of trust and satisfaction evident in customer testimonials, with many highlighting the smooth finish achieved and the helpfulness of the instructional content. The association with a real, experienced painter and a family business likely contributes to a positive and trustworthy perception.

Copy Examples

• •Headline: Stop Guessing. Start Painting Like a Pro. Body: Tired of confusing aisles and tools that don’t deliver? Ryan, a professional painter, curates only the best, beginner-friendly supplies he uses on actual jobs. Get the right tools, clear guidance, and results you’ll be proud of. No fluff, just a beautiful finish, guaranteed.
• •Headline: Your Kitchen Cabinet Makeover Starts Here. Successfully. Body: Dream of a new kitchen, but not the cost? Our Cabinet Makeover Kits and Ryan’s step-by-step videos give you everything you need to paint your cabinets flawlessly. Join thousands of homeowners who said "I did that!"
• •Headline: The Only Brush You'll Need for a Flawless Finish. (Seriously). Body: We’ve taken the guesswork out of choosing brushes. Designed by a pro, for DIYers. Expect smooth application, clean lines, and easy cleanup. It’s the quality you deserve for a project you care about.
• •Headline: Don't Just DIY. Do It Right. Body: Why waste time and money on trial-and-error? At DIY Painting Supply, we provide the exact tools and systems professional painter Ryan Cunningham uses, simplified for you. Plus, get free support with every order.
• •Headline: From Confused Homeowner to Confident Painter. Body: Painting doesn’t have to be overwhelming. With our curated kits, high-quality supplies, and expert video guides from a seasoned pro, you’ll tackle your next project with skill and achieve stunning results.