Brand Tone

friendly, approachable, inspiring, and helpful

Brand Values

• •Customer Satisfaction
• •Joy and Inspiration
• •Quality Products
• •Accessibility
• •Community/Support
• •Integrity/Honesty

Best Practices

• •Know Your Gardener: Always write with your target audience in mind – from the novice needing encouragement to the experienced gardener seeking quality. Tailor the complexity and focus of your language accordingly.
• •Emphasize Joy and Solutions: Frame your products and advice around the positive outcomes of gardening (e.g., beauty, fresh food, relaxation) and how your offerings help achieve these easily.
• •Be Genuinely Helpful: Offer real advice, tips, and support. Go beyond just selling products by sharing knowledge and fostering a sense of community.
• •Use Storytelling: Share the origins of your products, customer success stories, or your own team's passion for gardening. This builds connection and trust.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website product description, a social media post, or an email newsletter, the friendly, inspiring, and helpful tone should be recognizable.

Social Perception

reliable, helpful, and passionate supplier of quality gardening goods. They want to be seen as more than just a retailer, but as a partner in their customers' gardening journeys.

Copy Examples

• •Ready to get your hands dirty and watch your garden dreams blossom? Our Spring Starter Kit has everything you need, from durable tools to our favorite 'can't-go-wrong' seeds. Let's grow something beautiful together!
• •Don't let a small space stop your big gardening ambitions! Discover our clever vertical planters and space-saving solutions, perfect for balconies and patios. Your urban oasis awaits!
• •Tired of garden pests munching on your hard work? We get it! Check out our range of eco-friendly pest solutions and get expert tips from our team of passionate gardeners. Happy plants, happy you!
• •From the first sprout to the final harvest, we're here to help you every step of the way. Explore our blog for weekly tips, or reach out to our friendly team with any questions. Your success is our success!
• •Gift the joy of gardening! Our curated garden kits are the perfect present for the green thumb in your life (or for someone who's always wanted to be one!). Inspire a new passion today.