Brand Tone

Enthusiastic, Helpful, Nostalgic, Community-Oriented, Approachable

Brand Values

• •Creativity & Customization: Empowering customers to build and personalize their dream arcade machines.
• •Quality & Craftsmanship: Providing durable and well-designed kits and components.
• •Customer Empowerment & Education: Offering resources and support to make the DIY process achievable and enjoyable.
• •Nostalgia & Passion for Gaming: Celebrating the golden age of arcade games and making them accessible again.
• •Community & Shared Experience: Connecting like-minded individuals who share a passion for DIY and retro gaming.

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (enthusiastic, helpful, nostalgic, community-oriented, approachable) and values. Include examples of "do's and don'ts" for writing copy. This ensures everyone creating content is aligned.
• •Speak Your Customer's Language: Incorporate terminology and references that resonate with arcade enthusiasts and the DIY community (e.g., "button-mashing," "high score," "pixel perfect," "modding"). Show you understand their passion.
• •Prioritize Helpfulness and Support: Ensure that copy for product descriptions, FAQs, and guides is clear, concise, and empowering. Anticipate customer questions and provide solutions proactively. The tone should always be encouraging, especially for those new to DIY projects.
• •Foster Community and Share User-Generated Content: Actively encourage customers to share their builds and experiences. When re-sharing, adopt an enthusiastic and appreciative tone. Use language that makes customers feel like part of an exclusive, passionate club.
• •Balance Nostalgia with Modern Appeal: While retro gaming is a core element, ensure the copy also reflects the modern DIY aspect and the quality of the components. The tone can be wistful but also forward-looking in terms of what customers can create. Avoid outdated slang unless it’s clearly an intentional retro throwback.

Social Perception

Positive, Engaged Community, Enabler of Dreams, Go-To for DIY Arcade Kits, Responsive & Helpful

Copy Examples

• •Headline (Website/Social Media): "Build the Arcade of Your Dreams! Our easy-to-assemble kits bring the retro classics home. Get ready to press start on your ultimate DIY project!"
• •Product Description Snippet (for a Bartop Kit): "Relive the glory days, one button-mash at a time! Our compact Bartop Arcade Kit packs all the punch of a full-sized cabinet into a space-saving design. We provide everything you need, you bring the passion (and maybe some 80s tunes for the build!)."
• •Social Media Post (showcasing a customer build): "Check out this incredible build from @[CustomerHandle]! 🤩 They absolutely nailed their custom arcade using our [Product Name] kit. What game would you play first on this beauty? Share your projects with #DIYArcadeCreations!"
• •Email Subject Line (for a promotion): "Level Up Your Game Room! Save 15% on All Arcade Joysticks This Week Only!"
• •About Us Snippet: "We're not just selling arcade parts; we're fueling a passion. At DIY Arcade, we're a team of dedicated gamers and builders committed to helping you create the ultimate retro gaming experience, piece by piece. Got a question? We're always here to help you on your build journey!"