Brand Tone

Enthusiastic & Passionate, Helpful & Supportive, Community-Focused, Value-Oriented, Nostalgic

Brand Values

• •Quality
• •Accessibility/Empowerment
• •Customer Satisfaction
• •Community Engagement
• •Nostalgia & Fun

Best Practices

• •Embrace the Enthusiasm: Use active, exciting language that reflects a genuine passion for arcade gaming and building. Words like "ultimate," "dream," "thrill," "masterpiece" can convey this.
• •Be Helpful and Informative: Clearly explain product benefits and how they help the customer achieve their DIY goals. Offer tips or link to guides where appropriate, reinforcing the supportive aspect of the brand.
• •Foster Community: Use inclusive language ("join our community," "fellow builders"). Encourage sharing of projects and experiences. Pose questions to invite engagement.
• •Highlight Value & Quality: Consistently mention the quality of parts and any value propositions like free shipping or guarantees, but without sounding overly salesy. Focus on the benefit to the customer (e.g., "built to last," "great value for your project").
• •Tap into Nostalgia Authentically: Use language that evokes fond memories of classic arcades while also celebrating the modern DIY spirit. Connect the past joy with present creativity. Referencing specific classic game elements or experiences can be effective.

Social Perception

A Key Supplier, Enabler of Hobbyists, Knowledgeable (Potentially), Reliable (Based on Testimonials), Part of the Retro Gaming Renaissance

Copy Examples

• •Headline: Relive the Glory Days! Build Your Dream Arcade. Body: From classic joysticks to complete kits, DIY Arcade USA has everything you need to bring the authentic arcade experience home. Quality parts, unbeatable prices. What will you build first? #DIYArcade #RetroGaming #ArcadeParts
• •Headline: Your Vision, Our Parts. The Ultimate DIY Arcade Awaits. Body: Don't just dream about that perfect game room. Build it! We supply the high-quality components, you bring the passion. Get started on your custom arcade today! Free shipping over $280. #ArcadeBuilders #HomeArcade #DIYProjects
• •Headline: Level Up Your Game Room with DIY Arcade USA! Body: Tired of the same old entertainment? Craft your own arcade masterpiece! We've got the buttons, boards, and brains for your build. Join our community of creators! #Gaming #DIYFun #ArcadeCabinet
• •Headline: Blast from the Past, Built by You! Body: Remember the thrill of the arcade? Recreate it with our premium parts and kits. From JAMMA boards to authentic controls, your retro adventure starts here. Hassle-free returns guaranteed! #ClassicGaming #RetroArcade #MAME
• •Headline: Got a Project? We've Got the Parts! Body: Restoring a vintage gem or building a modern marvel? DIY Arcade USA is your trusted source for all things arcade. Explore our huge selection and get expert support. #ArcadeRestoration #DIYElectronics #GamerGear