Brand Tone

sophisticated, authoritative, aspirational, elevated, educational, expert, trustworthy advisor

Brand Values

• •Exclusivity and Access
• •Quality over Price
• •Expertise and Guidance
• •Design Integrity
• •Transparency

Best Practices

• •Emphasize the 'Why': Always connect the products back to the core values. Instead of just describing a table, explain *why* its craftsmanship makes it superior to mass-market alternatives. Focus on the story of the artisan or the quality of the materials.
• •Use Elevated and Evocative Language: Employ a sophisticated vocabulary that reflects the brand's high-end positioning. Words like 'curated,' 'artisan,' 'bespoke,' 'heirloom-quality,' and 'discerning' reinforce the brand's tone.
• •Highlight Exclusivity and Access: Consistently use phrases like 'trade only,' 'designer access,' and 'exclusive collection' to remind the audience of the unique value proposition.
• •Educate, Don't Just Sell: Frame copy as expert advice. Write blog posts or social media captions that educate the audience on design principles, the difference in material quality, or how to identify superior craftsmanship. This builds trust and positions the brand as an authority.
• •Maintain Visual and Textual Harmony: Ensure the high-quality, elegant aesthetic of the brand's photography is matched by copy that is equally polished and sophisticated. The words and images must work together to tell the same story of luxury, quality, and timeless design.

Social Perception

Perceived as a high-end, trustworthy, and expert source for those looking to create a bespoke and elegant living space, leveraging Sara Fattori's strong professional reputation. It's seen as a solution for the 'DIY design enthusiast' with a sophisticated eye seeking exclusive pieces and an easy selection process.

Copy Examples

• •Your Access to the Designer's World. Shop curated, trade-only furnishings for a home built on quality, not compromise.
• •Some things can't be mass-produced. True character is found in the hands of an artisan. We provide the bridge between their workshop and your home. #TradeOnly #ArtisanFurniture #DesignIntegrity
• •Tired of the sea of beige and gray? Your home and yacht deserve more than a catalog can offer. Discover Dixie & Grace and gain guided access to the exclusive, handcrafted furnishings trusted by top interior designers.
• •Beyond the Showroom | An Invitation to Enduring Style
• •The Athena Console: A study in minimalist form and material honesty. Handcrafted by master artisans from a single block of reclaimed oak, this piece is not simply furniture, but a foundational element of a thoughtfully designed space. Available exclusively through our trade-access program.