Brand Tone

Feminine, Empowering, Artistic, Modern, Playful, Approachable Luxury

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Resilience & Strength
• •Comfort & Versatility
• •Nature-Inspired

Best Practices

• •Emphasize Storytelling: Weave in the brand's inspirations, like the story behind the "Valliente" collection or the designer's journey, to connect emotionally and reinforce values like resilience and artistry.
• •Use Evocative and Sensory Language: Employ words that appeal to touch (e.g., "delicate organzas," "breathable cottons"), sight (e.g., "surreal ballooned sleeves," "striking silhouettes"), and emotion (e.g., "celebrating femininity," "hint of playfulness").
• •Maintain a Focus on the Empowered Woman: Frame copy around how the clothing makes the wearer feel – confident, elegant, strong, unique – aligning with the value of celebrating femininity and inner strength.
• •Highlight Craftsmanship and Quality: Emphasize the intricate details and premium materials used in the designs.
• •Promote Versatility and Comfort: Showcase how the clothing can transition seamlessly between different occasions, providing both style and comfort.

Social Perception

High-end designer wear known for customization, good fit, positive service experience, and a unique vision, particularly for events and bridal trousseau.

Copy Examples

• •"Gulnaaz: Experience timeless elegance with intricate craftsmanship, designed to celebrate your femininity."
• •"Valliente: Inspired by inner strength, this collection embodies resilience and empowers you to overcome any adversity."
• •"Our designs blend comfort and fashion, using versatile fabrics like delicate organzas and breathable cottons for a playful yet sophisticated look."
• •"From a high-powered lunch to an elegant soirée, our high fashion drapes ensure you make a statement wherever you go."
• •"Discover striking silhouettes and tailored lines in our latest collection, crafted with premium raw materials for a truly unique style."