Brand Tone

Passionate & Enthusiastic, Knowledgeable & Curated, Approachable & Friendly, Adventurous & Discovery-Oriented, Quality-Focused & Trustworthy

Brand Values

• •Quality & Exclusivity
• •Personalization & Discovery
• •Authenticity & Heritage
• •Customer Satisfaction & Trust
• •Experience & Joy
• •Sustainability & Supporting Small Producers

Best Practices

• •Embrace Passionate & Evocative Language: Use vivid descriptions that convey the joy and experience of drinking good wine (e.g., "sun-drenched vineyard," "transports you," "hidden gems"). Reflect the "wow, this is delicious" feeling.
• •Highlight Personalization and Curation: Consistently mention the tailored experience, the expertise behind selections, and how Divino helps customers discover wines suited to *their* tastes.
• •Maintain an Approachable and Encouraging Voice: Avoid overly technical jargon. Make the world of European wine feel inviting and accessible to everyone, regardless of their current knowledge level. Frame it as a "journey."
• •Reinforce Quality and Trust: Regularly include phrases that speak to the exclusivity of the wines (e.g., "won't find in the bottleshop"), the quality of producers, and the "100% Love Guarantee" or "Headache Free" promise.
• •Tell the Story: Weave in elements of the founders' passion, Gerardo's heritage, and the "why" behind Divino – the desire to share exceptional European wine experiences. This adds authenticity and a personal touch.

Social Perception

Positive Customer Feedback, Emerging Brand with a Personal Touch, Specialized Niche Provider, Educational & Engaging, Community-Oriented

Copy Examples

• •Headline: Tired of the Same Old Sip? Discover Your Next "Wow!" Wine with Divino. Body: Forget endless scrolling and disappointing bottle shop roulette. At Divino, we bring the hidden gems of Europe's finest small vineyards directly to your door. Tell us your tastes, and let our experts curate a selection you won't just like, you'll *love*. Your journey into exceptional, headache-free wine starts here. Explore The Grand Tour! (Tone: Enthusiastic, Adventurous, Trustworthy)
• •Headline: Unlock Europe's Best Kept Wine Secrets. (Without Leaving Home). Body: Imagine uncorking a rare Italian red or a crisp French white that transports you to a sun-drenched vineyard. With Divino's "Grand Tour" subscription, each month is a new discovery, a new story in a bottle. Quality you can taste, from producers you won't find elsewhere. (Tone: Adventurous, Quality-Focused, Knowledgeable)
• •Headline: Finally, European Wines as Unique as You Are. Personally Selected, Delightfully Delivered. Body: At Divino, we believe wine is personal. That's why we get to know your palate before handpicking exceptional French and Italian wines just for you. No guesswork, no "meh" bottles – just pure discovery and our 100% Love Guarantee. Ready for a truly curated wine experience? (Tone: Approachable, Personalized, Trustworthy)
• •Headline: From Our Family Vineyards to Your Table: The Authentic Taste of Europe. Body: With a winemaking heritage spanning generations, Divino co-founder Gerardo brings his passion and expertise to every bottle we select. Experience the difference that real tradition and small-batch quality make. Taste the passion. Taste Divino. (Tone: Authentic, Knowledgeable, Passionate)
• •Headline: Life's Too Short for Bad Wine (and Headaches!). Body: We partner with quality European winemakers who focus on sustainable practices and avoid unnecessary additives. The result? Exceptional wines that are as enjoyable to drink as they are to discover. Explore our collections and experience the Divino difference – pure taste, no regrets. (Tone: Quality-Focused, Trustworthy, Approachable)