Brand Tone

Empowering, educational, and professional. Knowledgeable and supportive partner, focusing on scientific information in an accessible way.

Brand Values

• •Innovation and Science
• •Empowerment and Entrepreneurship
• •Quality and Efficacy
• •Community and Support

Best Practices

• •Always Address the "Innovator": Use terms like "beauty innovators," "formulators," and "creators" to reinforce the B2B relationship and empower the audience.
• •Lead with Education: Frame content around learning opportunities, explaining the "why" behind ingredients to build trust and position the brand as an expert.
• •Bridge Science and Aspiration: Translate complex scientific terms into tangible benefits for the end-user, connecting technical details to aspirational outcomes.
• •Maintain a Professional, Yet Encouraging Tone: Be authoritative and knowledgeable, yet approachable and supportive, avoiding slang but using encouraging phrases.
• •Leverage the Founder's Expertise: Mention the brand's foundation in award-winning cosmetic science to add credibility and differentiate the brand.

Social Perception

Credible, expert-led supplier for indie beauty brands and formulators, providing professional-grade raw materials without large minimums. Perceived as a trustworthy partner in innovation, helping small businesses to create and scale, significantly shaped by the founder's expertise.

Copy Examples

• •Your next bestseller starts here. ✨ Meet Divine Gel AB, our latest innovation in stable, luxurious emulsions. Perfect for creating silky-smooth body butters and creams that will captivate your customers. As formulators, we know stability is everything. That's why we developed a gel that delivers performance and an elegant skin-feel, every time. Ready to innovate? Tap the link in our bio to shop wholesale ingredients for your divine creations. #CosmeticChemistry #IndieBeauty #SkincareFormulation #BeautyInnovators #RawMaterialSupplier
• •Ready to stop dreaming and start formulating?
• •Award-Winning Science. Your Breakthrough Formula. We provide the high-performance raw materials and expert guidance you need to create products that stand out. Explore our ingredients.
• •Ever wonder how to create a stable, sulfate-free conditioner? The secret is in your conditioning agent. Our Divine BTMC-25 is a plant-based emulsifier that provides incredible slip and hydration without the sulfates. It's the perfect foundation for your next hair care hero product. #DIYBeauty #CosmeticScience #HaircareFormulation #SmallBusiness
• •Is your supply chain holding back your growth? Scaling your beauty brand requires a partner you can trust. Divinity Cosmetic Supply offers high-quality, wholesale raw materials with reliable stock and expert support. From emulsifiers to emollients, we provide the building blocks for your success. Get the professional ingredients you need, without the enterprise-level minimums. Learn more and browse our catalog.