Brand Tone

rebellious, edgy, and confident

Brand Values

• •Originality/Self-Expression
• •Youth/Counter-Culture
• •Streetwear Authenticity
• •Quality within its Niche

Best Practices

• •Know Your Audience Inside Out: Understand their slang, their humor, their aspirations, and their anti-aspirations. Speak their language authentically.
• •Embrace the Edge: Don't shy away from slightly provocative or bold statements that align with the rebellious spirit of the brand. Avoid overly safe or corporate language.
• •Keep it Concise and Punchy: Streetwear and youth culture often favor direct, impactful messaging. Get to the point with confidence.
• •Visuals and Voice Must Align: Ensure the tone of the copy is mirrored in the brand's imagery and overall aesthetic. A disconnect can feel inauthentic.
• •Create a "Voice Persona": If DIVINITIES were a person, what would they be like? How would they speak at a party versus to their close crew? Defining this helps maintain consistency even with different copywriters. This persona should embody that rebellious, confident, and street-smart attitude.

Social Perception

streetwear brand with a distinct, edgy style that appeals to a younger, potentially rebellious demographic. It is seen as a "lifestyle brand 'for the people, by the people'" within its niche.

Copy Examples

• •Normal is a setting on a washing machine. Our threads are for a different cycle. #DIVINITIES
• •Homework? Nah. Style? Always. The new drop is here. Don't sleep. #StreetwearRebellion
• •They told us to fit in. We chose to stand out. DIVINITIES: Wear it loud.
• •Not for the faint of heart or the easily offended. This is DIVINITIES. Deal with it.
• •Beyond trends. Beyond basic. This isn't just clothing, it's a statement. Make yours. #DIVINITIESWorldwide