Tono de Marca

Aspirational, artistic, and mindful; professional yet approachable, confident, thoughtful, evocative, and philosophical.

Valores de Marca

• •Artistic Self-Expression
• •Meaning and Storytelling
• •Sustainability and Responsibility
• •Cultural Heritage and Empowerment
• •Accessibility

Mejores Prácticas

• •Lead with the "Why": Always connect the product to a deeper meaning or value. Instead of just describing a shirt, narrate the story behind its design or the values it represents.
• •Use Evocative and Sensory Language: Employ words that paint a picture and appeal to the senses. Terms like "sculpted," "woven," "ephemeral," and "echo" align with the brand's artistic tone.
• •Maintain a Confident and Inclusive Voice: The tone should be authoritative in its fashion sense but welcoming to all who appreciate art and self-expression.
• •Incorporate Storytelling in All Communications: Whether it's a product description, a social media post, or an "About Us" page, weave in the narrative of the brand's mission and the stories of the artisans.
• •Be Consistent Across All Platforms: Ensure that the tone, values, and messaging are uniform across the website, social media channels, and any other marketing materials to build a strong, recognizable brand identity.

Percepción Social

A niche, emerging brand with a strong artistic and ethical foundation. Brand awareness is growing, and for those familiar with similar names, perception is positive regarding quality and service.

Ejemplos de Copy

• •Introducing the 'Ephemeral Echo' collection. Each piece is a meditation on the beauty of the fleeting moment, crafted to be a part of your story. Because true style is not just worn, it's lived. Explore the collection.
• •The Sculpted Silence Hoodie. More than an garment, it's a statement. A testament to the power of quiet confidence and the art of being seen. #Divinethreads #WearableArt
• •At Divinethreads, we believe that fashion has a soul. That's why we partner with artisans who weave generations of stories into every thread. Wear the change you want to see. #FashionWithPurpose
• •Your Wardrobe is a Canvas. Your Style is the Art. Discover Divinethreads.
• •Fashion that feels as good as it looks. Our commitment to sustainable practices and ethical sourcing means you can wear our designs with pride. Join the movement. #ConsciousFashion