Tono de Marca

Passionate and Enthusiastic, Approachable and Friendly, Knowledgeable but Accessible, Community-Focused, Direct and Clear

Valores de Marca

• •Accessibility
• •Authenticity
• •Passion
• •Discovery/Exploration
• •Sharing/Community
• •Quality

Mejores Prácticas

• •Speak from Passion: Always let your genuine love for fragrance shine through. Use enthusiastic and evocative language when describing scents.
• •Keep it Kiwi-Friendly and Approachable: Use inclusive language ("whānau," "fellow Kiwis"). Avoid overly technical perfume jargon unless briefly explained. Make everyone feel welcome, from beginners to connoisseurs.
• •Educate and Empower: Briefly explain notes or fragrance families where helpful, empowering customers to understand their preferences and discover new scents confidently.
• •Reinforce Authenticity and Trust: Subtly weave in reminders of your commitment to genuine products, especially given the nature of decanting.
• •Focus on the "Try Before You Buy" Value: Consistently highlight the benefit of exploring scents through affordable decants, removing the risk of a costly full-bottle blind buy.

Percepción Social

Positive (within its niche community), Limited Mainstream Visibility, Trust-Dependent

Ejemplos de Copy

• •Instagram Post (New Arrival): NZ, get ready to swoon! ✨ Just landed: [Perfume Name & Brand], a stunning [mention 1-2 key notes, e.g., smoky oud and rich vanilla] that's pure magic. We were so excited to get our noses on this one, and it does NOT disappoint! Curious to experience it without the full bottle commitment? Decants are now live on the site. Link in bio to find your next obsession! #DivineScentsNZ #NicheFragranceNZ #ScentDiscovery #PerfumeLoverNZ #SupportLocalNZ
• •Facebook Group Post (Community Engagement): Hey Divine Scents whānau! 👋 What's the fragrance that first made you fall in love with perfume? For me, it was [Founder's personal story snippet]. I started Divine Scents to help more Kiwis discover those 'wow' moments. Share your scent stories below – we'd love to hear them! And maybe you'll find your next love on our site 😉. #FragranceCommunityNZ #PerfumeJourney #DivineScentsNZ
• •Website Product Description Snippet (for a complex scent): Intrigued by [Perfume Name]? Imagine [vivid but understandable description, e.g., 'a walk through a blooming garden after a spring rain, with hints of earthy patchouli and bright citrus sparkling through']. It's an experience. And now, you can try it with our affordable decants. Explore the artistry, find your vibe. Small bottle, big statement. 100% authentic, always.
• •Email Newsletter Subject Line: Unlock a World of Scent 🗝️ Your Next Signature Fragrance Awaits (Samples Inside!) Body Snippet: Tired of guessing if a full bottle is 'the one'? At Divine Scents NZ, we believe everyone deserves to explore the most captivating fragrances without the splurge. Discover hand-decanted samples from coveted niche and designer brands, delivered to your door. This week, we're crushing on...
• •Short Ad Copy (e.g., Google Ad or social media ad): Explore Niche Perfumes in NZ | DivineScents.co.nz Authentic Decants. Find Your Signature Scent. Don't Commit to Full Bottles. Try Samples First! Shop Now & Discover Luxury.