Brand Tone

creative, spiritual, confident, passionate, and playful

Brand Values

• •Artisanship & Authenticity
• •Faith & Spirituality
• •Bold Self-Expression
• •Community & Connection

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that defines the brand's voice with columns for "Our Voice Is..." (e.g., Spiritual, Confident, Playful) and "Our Voice Is Not..." (e.g., Generic, Apologetic, Overly Formal). This ensures anyone writing copy understands the boundaries.
• •Always Integrate Core Values: Ensure that the values of faith, artisanship, and bold self-expression are woven into all communication. The cross emoji (✝️), the word "handmade," and language of empowerment should be recurring motifs.
• •Maintain the "Creator" Voice: The brand's strength comes from its personal, creator-led feel. Continue using "I" and "my" in captions (e.g., "I'm working on new pieces for y'all," "my favorite stack"). This builds a direct, authentic relationship with the audience.
• •Use Confident, Playful Challenges: Continue using engaging and slightly provocative questions or statements like, "You're into Maximalist Jewelry & still don't shop from DivineRae?" This creates an in-group and makes customers feel like they are part of an exclusive, stylish community.
• •Let Visuals and Copy Work Together: The maximalist, boho, and earthy aesthetic of the jewelry should be reflected in the language. Use descriptive, sensory words like "dripping in pearls," "gemstones," "serenity," and "divine" to complement the visual richness of the products.

Social Perception

unique, desirable, trustworthy, authentic, and reliable, with high demand and strong product-market fit due to the creator's personal engagement and faith-based elements.

Copy Examples

• •Crafted by Hand, Guided by Faith. ✨ Your adornment should be as bold as your spirit. Our new collection, "Ethereal Armor," has arrived. Each piece is handmade with prayer and passion, ready to tell your story. Don't just wear jewelry—wear a testament. Link in bio to shop the drop before it's gone. ✝️ #DivineRae #HandmadeJewelry #FaithBasedBusiness #MaximalistJewelry #StatementPieces
• •POV: You finally stopped wearing boring jewelry. You were made to stand out. Why should your jewelry be any different? 😉 Stacked, layered, and full of soul. Shop our best-selling gemstone bracelets—restocked now. #bohojewelry #handmade #christianbusiness #jewelrystack #shopsmall
• •Divine Pieces Have Returned. Your wait is over. The collection is now live. Shop with intention.
• •Subject: It's Time. DivineRae is Back. Hello, beautiful soul. We know you've been waiting. With gratitude and excitement, we're thrilled to announce the shop is officially open. These aren't just accessories; they're expressions of faith, strength, and divine style, handmade just for you. Thank you for your patience and support. Now, find the piece that speaks to you. [Shop Now Button]
• •More is More. Embrace Maximalist Jewelry. Tired of blending in? DivineRae creates bold, handmade gemstone and pearl jewelry for women who aren't afraid to make a statement. Each piece is crafted with soul and designed to empower. Discover your new favorite accessory today. Shop The Collection