Brand Tone

elegant, personal, and spiritual

Brand Values

• •Artistic Expression and Uniqueness
• •Creating Lasting Memories
• •Spirituality and Symbolism
• •Personal Connection

Best Practices

• •Always Weave in 'Why': Don't just describe the service (what), but explain the value behind it (why). Instead of "We draw portraits," use "We capture the essence of your guests in timeless keepsakes." This reinforces the brand values of creating memories and purpose.
• •Use Elegant and Evocative Language: Incorporate words like "timeless," "cherish," "essence," "celebration," "soul," and "divine" to maintain the brand's sophisticated and spiritual tone.
• •Maintain a Personal Touch: When interacting on social media, continue using a warm, personal voice. Address comments directly, use friendly emojis, and share behind-the-scenes content to reinforce the connection with the artist.
• •Bridge the Past with the Present: While the focus is now on live events, don't completely abandon the brand's origin. Occasionally reference the jewelry and painting roots to add depth to the story. For example, "From crafting personal talismans to capturing personal moments, our love for unique art has always been our guide."
• •Be Consistent Across Platforms: Ensure the core message—creating unique, artistic, and meaningful keepsakes—is consistent from the website's "About Us" page to the captions on TikTok videos. While the format changes, the brand's soul should not.

Social Perception

The public perception, gathered primarily from social media engagement, is highly positive. The brand is seen as a provider of a unique and desirable service. On TikTok, users express admiration for the artist's talent and the novel concept of live guest illustrations. Comments like "Who wouldn't be INTERESTED?!" and "This is such a cool idea" are common. The artist's work is perceived as a special touch that makes events memorable and guests happy. There is no evidence of negative feedback, indicating a strong positive reputation within its niche.

Copy Examples

• •Capturing the smiles, one portrait at a time. ✨ Your wedding is a collection of fleeting moments. We turn them into timeless keepsakes your guests can take home. Add a touch of living art to your celebration. Now booking for 2026. #LiveWeddingPainter #GuestIllustrations #TorontoEvents #WeddingArt
• •Headline: "Art That Breathes With Your Celebration." Sub-headline: "From live wedding paintings to elegant guest portraits, Divine Iris House of Art captures the soul of your event, creating memories that last an eternity."
• •Subject: "Offer Your Clients an Unforgettable Artistic Experience." Body: "Hello [Planner's Name], Are you looking for a truly unique offering that will set your events apart? Divine Iris House of Art provides professional live illustration and painting services, creating an engaging and sophisticated atmosphere. It's more than entertainment; it's a personalized art piece for every guest. Let's collaborate to make your next event a masterpiece. View our portfolio here."
• •The most unique wedding favor you've ever seen! 🎨✨ Watch us turn guests into art in minutes. Bookings for 2025/2026 are open! #liveillustrations #liveart #weddingtiktok #uniqueexperience
• •Divine Iris isn't just a name—it's a mission. Founded by artist Jessica Dilecce, we are dedicated to capturing the divine moments that define our lives. We believe in art that connects, celebrates, and creates a lasting legacy of your most cherished memories. #HouseOfArt #TorontoArtist #MeaningfulArt