Brand Tone

Authentic, Ethical, and Artisanal. Sincere, reverent, warm, respectful, narrative-driven, educational, and evocative.

Brand Values

• •Empowering Artisans
• •Cultural Preservation
• •Sustainability
• •Authenticity and Uniqueness
• •Fair Trade

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission. Whether in a product description or a social media post, mention the artisan, the craft's origin, or the sustainable materials. The story is the brand's strongest asset.
• •Use 'Human' Language: Employ words that evoke craftsmanship, tradition, and care. Use terms like 'handcrafted,' 'artisan-made,' 'woven,' 'carved,' and 'unique,' while avoiding sterile, corporate jargon.
• •Spotlight the Makers: Regularly feature the artisans on social media and the website. Share their stories, their process, and the impact the purchases have on their communities. This reinforces the values of empowerment and authenticity.
• •Educate the Audience: Use content to inform customers about the unique craft forms like Dhokra or the benefits of sustainable materials. This positions the brand as a knowledgeable and passionate authority, building trust and a deeper connection.
• •Ensure Visual Consistency: The photography and visual branding should always align with the artisanal and earthy tone. Use natural light, focus on texture and detail, and show products in warm, inviting home settings to reflect their unique character.

Social Perception

Positive, focusing on product quality, aesthetic appeal, uniqueness, and handmade quality. Perceived as a small business offering unique, ethically sourced products. Broader social perception is still forming due to limited online footprint.

Copy Examples

• •More than a decoration, this is a story cast in metal. Our Dhokra elephant is handcrafted by artisans using a 4,000-year-old technique. Each piece carries the spirit of its maker and the weight of history. Bring a touch of timeless tradition into your home. #DhokraArt #HandmadeHeritage #EmpoweringArtisans
• •Step onto sustainable comfort. Woven by hand from natural jute fibers, this rug is a testament to the beauty of eco-friendly craftsmanship. Its earthy texture and unique pattern bring warmth and character to any space, all while supporting the artisan communities who keep this craft alive. A conscious choice for a beautiful home.
• •Decor with a Soul. Shop Our Collection of Fair Trade Handicrafts.
• •Handmade by People, Not Factories. Discover unique pieces that tell a story. Shop the collection.
• •New Arrivals: Meet the Artisans Behind Our Latest Collection