Brand Tone

welcoming, professional, and aspirational

Brand Values

• •Quality and Expertise
• •Customer-Centricity
• •Confidence and Self-Expression
• •Serenity and Comfort
• •Accessibility

Best Practices

• •Always Blend Warmth with Professionalism: Start with a welcoming and friendly tone but always support it with language that reinforces your expertise, such as mentioning specific techniques, high-quality products, or the skill of your team.
• •Focus on the "How it Feels": Instead of just describing the service, describe the result and the feeling it evokes. Use words like "confidence," "radiant," "rejuvenated," and "empowered" to connect with the client's desired outcome.
• •Use "You" and "Your": Center the copy around the client. Phrases like "Your perfect blonde," "Discover your best look," or "We're here to help you..." make the message feel personal and client-focused.
• •Highlight Quality Markers: Consistently mention the premium brands you use (like Keune) and your team's qualifications. This reinforces your value proposition and justifies your pricing.
• •Maintain a Consistent Call to Action (CTA): End your posts with clear, inviting CTAs that reflect your brand. Instead of a simple "Book now," try "Ready for your transformation?," "Let us pamper you," or "Discover your divine look," followed by the booking link.

Social Perception

Divine Hair and Beauty is perceived as a top-tier, trusted, and highly professional salon in the Westport area. The vast number of positive reviews highlights a strong reputation for excellent results and a friendly, welcoming atmosphere. Clients describe the stylists as "amazing," "lovely," and "well-trained." The salon is seen as a "fabulous salon with a great range of products." This positive perception is a direct result of their skilled team and consistent delivery of high-quality services.

Copy Examples

• •Unlock your hair's true potential. Our new Nanoplasty smoothing treatment is more than just a service —it's a transformation. Step out with smoother, healthier, and more radiant hair that feels as divine as it looks. Book your consultation today.
• •Sunkissed, seamless, and stunning. ✨ We live for creating these beautiful, lived-in blondes. Our stylists use the highest quality Keune products to ensure your color is not only beautiful but also healthy. Ready for your own divine look? Link in bio to book!
• •Mid-week treat! 💆‍♀️ Unwind and recharge with us. This week only, receive a complimentary deep conditioning treatment with any color service. Because you deserve to feel pampered. Limited spots available, book now!
• •Maintain that salon-fresh feeling at home. As an authorized Keune stockist, we bring the best in professional haircare directly to you. Shop our handpicked selection and let every day be a good hair day.
• •(Video showing quick clips of a client laughing, a stylist expertly applying color, the relaxing hair washing station, and the final beautiful result). It's more than just hair. It's a feeling. It's confidence. It's your moment to feel divine. #HairSalon #BeautyNZ #SelfCare