Brand Tone

Upbeat, confident, culturally proud, friendly, approachable, aspirational, and accessible, often utilizing colloquialisms and Spanglish.

Brand Values

• •Hispanic Pride
• •Self-Expression and Empowerment
• •Community
• •Modern Style

Best Practices

• •Embrace Spanglish Authentically: Continue to naturally weave in Spanish and Spanglish in social media captions and marketing copy, avoiding forced translations.
• •Prioritize User-Generated Content: Actively encourage and feature customers wearing the brand's apparel to strengthen community and provide social proof.
• •Maintain a Positive and Empowering Voice: All copy should uplift and inspire, using strong, positive verbs and adjectives, focusing on self-confidence and cultural pride.
• •Stay Visually Consistent: Maintain the vibrant, youthful, and culturally representative aesthetic across all platforms, including choice of models and locations.
• •Engage with the Community: Respond to comments and messages using the established brand tone, employing friendly and inclusive language to foster interaction.

Social Perception

Divine Clothing Inc. is perceived as a trendy, relatable, and culturally representative brand that delivers positive and empowering messaging. It's viewed as a symbol of identity, fostering a loyal following among its young, Hispanic customers who feel seen and celebrated.

Copy Examples

• •Tu crew, tu vibra, tu estilo. Vístete con confianza. #BeDivine
• •Hecho para brillar. From the streets of Miami to the world, Divine Clothing Inc. is here to help you express your unique style. Shop our latest collection and find the perfect look for any occasion. After all, you were born to be divine.
• •From 'meh' to '¡qué divino!'. Level up your look with our new arrivals. 🔥 #DivineClothing #LatinoGang #Streetwear
• •Subject Line: ✨ Don't just exist, be divine. Hi [Customer Name], ready to make a statement? Our latest collection is designed for the bold, the confident, and the unapologetically you. Discover fresh styles that celebrate our culture and your individuality. Shop now and let your inner divine shine through.
• •Wear Your Story. The official outfitter for the modern generation. BE DIVINE.