Brand Tone

Professional, Expert, Innovative, Quality-Oriented, Supportive, Community-Focused, Elegant, Aspirational, Accessible, Encouraging, Enthusiastic, Passionate

Brand Values

• •Quality & Efficacy
• •Innovation
• •Safety
• •Professional Empowerment
• •Customer Focus & Community
• •Passion for Beauty

Best Practices

• •Always Address the Professional: Use language that resonates with experienced nail technicians. Highlight technical benefits, product efficacy, and how Divina Nails can enhance their professional service and client satisfaction.
• •Emphasize Quality and Innovation: Continuously reinforce the high standards of the products, mentioning certifications (EU, HEMA-free) and the advanced nature of the formulations. Use words like "precision," "advanced," "high-performance," "innovative."
• •Maintain an Elegant and Aspirational Voice: Even when technical, the language should feel sophisticated and inspiring. Connect product use to creating beautiful, high-end results for clients.
• •Foster Community and Support: Incorporate calls to join professional groups, share work, and engage with the brand. Position Divina Nails as a supportive partner in their professional journey.
• •Be Clear, Concise, and Benefit-Oriented: While elegant, ensure the core message and benefits are easy to understand. Professionals are busy; get to the point about how the products will help them achieve better results, save time, or offer safer alternatives.

Social Perception

Positive customer feedback, Trusted by professionals, Good value (Implied), Engaging online presence, Reliable

Copy Examples

• •Unleash your artistry. Introducing the 'ChromaLuxe' Collection by Divina Nails: 12 new shades where unparalleled pigment meets HEMA-free innovation. Engineered for the discerning professional, expect flawless application, enduring brilliance, and the safety your clients deserve. Elevate your salon's palette. [www.divinanails.it/chromaluxe]
• •Sculpt perfection that lasts. Our Thixotropic Builder Gel offers supreme control and effortless shaping, minimizing filing time without compromising on strength. Create structures that inspire confidence, week after week. Discover the Divina Nails difference. #ProfessionalNails #QualityFirst [www.divinanails.it/buildergels]
• •Master the perfect ombre with Divina Nails! ✨ Watch our latest tutorial where we break down the technique using our new 'Velvet Blend' semi-permanents. Tag a fellow nail artist who needs this! Join our Pro Community for more tips and exclusive insights. #NailEducation #DivinaPro #NailArtTutorial [Link in Bio]
• •Born from a passion for transformative beauty and a commitment to the professional nail technician. Divina Nails is more than just products; it's a partnership in excellence. We innovate so you can create, safely and stunningly. [www.divinanails.it/chi-siamo]
• •Professionals, this is for you. Unlock an exclusive 20% discount on all Divina Nails products with your VAT number. Experience superior quality, innovative formulas, and dedicated support designed to elevate your craft. Register your Pro account today. [www.divinanails.it/sconti-partita-iva]