Brand Tone

Empathetic & Supportive, Advocacy-Driven & Educational, Inclusive & Welcoming, Proud & Celebratory, Approachable & Authentic, Conversational

Brand Values

• •Inclusivity
• •Advocacy
• •Empowerment
• •Community
• •Authenticity
• •Visibility

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your tone (empathetic, advocacy-driven, inclusive, etc.) with examples of "do's and don'ts" for language, specific phrases, and common responses. Share this with anyone creating content.
• •Speak to Your Core Communities Directly: Use language that resonates with the neurodivergent, mental health, and LGBTQ+ communities. Show understanding of their specific experiences, challenges, and triumphs. Avoid generic messaging.
• •Prioritize Empathy and Validation: In all communications, lead with understanding. Acknowledge feelings and experiences, reinforcing that they are valid and that the brand is a supportive space.
• •Balance Advocacy with Product: While the mission is central, ensure product descriptions and promotional copy still clearly highlight the features and benefits of the apparel itself (e.g., comfort, design appeal) alongside the message it carries. The advocacy should feel integrated, not forced.
• •Engage Authentically: When responding to comments or creating interactive content, maintain the established tone. Be genuine, listen actively to your community, and participate in conversations in a way that reflects your brand values of support and inclusion. Avoid overly scripted or impersonal responses.

Social Perception

Positive & Appreciative, Niche & Targeted, Community Builder, Voice for the Unheard, Trustworthy

Copy Examples

• •Your brain's beautiful dance is unique. ✨ Our new 'ADHD Spark' tee isn't just a design; it's a celebration of focus, hyperfocus, and everything in between. Wear it proud, share your story. What's one ADHD trait you embrace? #ADHD #NeuroAwesome #DiversityWear #WearYourStory
• •Let's be real: some days are tougher than others. And that's completely okay. Our 'It's Okay To Not Be Okay' hoodie is a soft reminder for you and those around you. What's one small thing that helps you on a tough day? Share in the comments – let's support each other. 💚 #MentalHealthMatters #EndTheStigma #YouAreNotAlone #CommunityCare
• •At DiversityWear, we believe clothing can be a powerful statement. Each design starts a conversation, a chance to say, 'This is me,' and to help others understand. We're here to champion every unique mind and heart, fostering a world that doesn't just tolerate, but celebrates diversity in all its forms.
• •🌈 Wear Your Pride Louder! New Arrivals + Free Shipping! *Body Snippet:* Hey [Name], express every shade of you with our latest Pride collection! Because love is love, and your identity is beautiful. Shop now and let your true colors shine.
• •When your tee just *gets* it. ✨ Celebrating all the amazing ways our brains work! #ActuallyAutistic #NeurodivergentJoy #DiversityWear #SelfLoveJourney #StimHappy