Brand Tone

professional, ambitious, and supportive

Brand Values

• •Inclusivity and Diversity
• •Talent Development
• •Ambition
• •Connection
• •Personal Growth

Best Practices

• •Always Lead with the 'Why': Every piece of copy, whether for clients or candidates, should be rooted in the core belief that diversity drives success. Start with the value proposition of inclusivity before detailing the specifics of the service.
• •Maintain a Professional and Empowering Tone: Avoid overly casual slang or jargon. The language should be professional and respectful, yet empowering and optimistic. Use words like "ambition," "potential," "growth," and "innovation" consistently.
• •Speak to Two Audiences, with One Voice: While the specific message will differ for employers and professionals, the underlying values and tone should remain the same. For employers, focus on the strategic advantage of diversity. For candidates, focus on the opportunity for growth and belonging. The common thread is the value of diverse talent.
• •Emphasize Partnership over Transaction: Frame the relationship as a partnership, not a simple placement service. Use collaborative language like "let's build together," "we connect," and "our shared goal." This reinforces the brand's role as a dedicated bridge.
• •Be Authentic and Mission-Driven: The passion for diversity should feel genuine. Use declarative statements that reflect strong convictions (e.g., "We believe in the power of diversity"). This authenticity will resonate with both clients and candidates who share these values.

Social Perception

For those who interact with the site, the brand is likely perceived as a specialized, mission-driven IT consultancy with a strong focus on a niche market: diverse talent. Clients see Diversity IT as a strategic partner for diversity and inclusion goals and sourcing qualified IT professionals. Candidates perceive the brand as a supportive and understanding advocate for their careers, promising a safe and inclusive environment and personal guidance. The absence of social media creates a perception of exclusivity and focused expertise, with reputation built primarily through direct interaction and word-of-mouth.

Copy Examples

• •Your next IT innovation starts with a different perspective. Partner with Diversity IT to build a more inclusive and powerful tech team.
• •You have the talent. We have the network. Let's build your future in an IT environment where you belong. Discover our traineeships.
• •In a competitive market, the most innovative teams are the most diverse. At Diversity IT, we connect you with exceptional IT talent that will not only fill a vacancy but also enrich your company culture and drive business growth.
• •Meet the new face of IT. We're proud to introduce our latest group of talented trainees, ready to bring their unique skills and perspectives to the tech world. #DiversityInTech #ITtraineeship #FutureIsInclusive
• •Don't just start a job. Start a career. Our IT traineeship is more than just work experience; it's a commitment to your personal and professional growth in a supportive and inclusive setting. Let's unlock your potential, together.