Brand Tone

Empowering, Empathetic, and Supportive

Brand Values

• •Inclusivity
• •Advocacy
• •Authenticity

Best Practices

• •Use "You" and "We" to Foster Community: Directly address the customer with "you" to make the message personal and use "we" to create a sense of shared values and community, reinforcing that the brand and its customers are in this together.
• •Lead with Empathy and Validation: Start copy with statements that validate the customer's experience (e.g., "Your journey is unique," "It's okay not to be okay"). This builds trust and aligns with the core values of the brand.
• •Tell Authentic Stories: Frame products not just by their features, but by the stories they help tell. Use copywriting to explain the "why" behind each design or collection, connecting it to real experiences of advocacy, pride, or mental health.
• •Maintain a Hopeful and Empowering Tone: While the topics can be serious, the overall tone should remain hopeful and empowering. Focus on strength, acceptance, and the positive impact of raising awareness.
• •Encourage Action Beyond Purchase: Create calls to action that invite customers to join the conversation, share their stories, or support related causes. This reinforces the brand's mission and builds a more engaged community around its values.

Social Perception

Niche and Community-Focused

Copy Examples

• •Wear Your Story. At DIVERSCE, we believe clothing is more than just fabric. It’s a way to express who you are, what you stand for, and the journey you’re on. Our collections are designed to celebrate every unique mind and heart. Find your voice. Wear it proudly.
• •Uniquely Wired. Perfectly You. Celebrate the power of a neurodiverse world. Our Neurodiversity Collection is designed for advocates, allies, and everyone who knows that different thinking is brilliant thinking. Soft, comfortable, and full of pride.
• •It's Okay to Feel. It's Powerful to Share. Your mental health journey is valid. Our Mental Health Awareness collection is here to remind you—and the world—that vulnerability is a strength. Wear a message of hope, resilience, and support.
• •You Are Not Alone. Join a community that gets it. DIVERSCE isn't just a brand; it's a statement of solidarity. Every t-shirt we make is a conversation starter and a symbol of support. Share your story with #DiversceWear.
• •More Than a Shirt. It's a Statement. Crafted from soft, breathable cotton, our "Advocate" tee is designed for all-day comfort. But it’s the message that provides the real strength. Stand for inclusivity and spark important conversations, one comfortable tee at a time.